Reporting & Analytics

JVriezen
Member

Email name as personalisation token?

Hi, i am trying to het my utm-tagging to work. In the default settings HS puts a email ID number in the utm-content. But in my google analytics reports this doesn't make any sense, because i only see id;'s, not email names. So i am looking for a way to put the email name in the utm-content, dynamicly. 

Does anybody have an idea how to do that?

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PamCotton
Community Manager
Community Manager

Email name as personalisation token?

Hey @JVriezen, thank you for posting in our Community!

 

Currently, HubSpot doesn't support using email names directly in UTM parameters due to privacy reasons. A workaround is to create a custom contact property with a user-friendly identifier or use Google Analytics custom dimensions to track meaningful data associated with the email ID.

 

I would highly recommend you to please post this idea at our ideas forum (here).

Our product team, who monitors the forum regularly, can read your specific use case and understand why this would be a useful functionality or change. It also helps other customers facing the same issue to advocate for its implementation on your behalf by upvoting on the thread as well.

 

Kindly,

Pam

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