Email Content ID vs Internal Hubspot ID

[MCare]

Could someone provide me with a simple explanation of what the email content ID is and can be used for vs. the internal hubspot id. I know the internal hubspot ID is generated when an email is sent. My client is confused and i'm trying to help them understand. 

What do they need to know each of those for? Are they beneficial for them?

Thanks in advance.

[CHawkins · Accepted solution]

Hi @MCare - Stick with me on this one. 😅

I know why they seem like they should be the same but, they serve two different purposes:

1. Content IDs are a way for the back-end of HubSpot to organize all of your content (Emails, landing pages, ect) and give each piece of content a unique ID number. You will see that number in your HubSpot URLs, if you had a Content ID of '122233445678' your email editing URL would be: https://app.hubspot.com/email/{portal ID}/edit/122233445678/content
2. Intenal HubSpot IDs are used in UTM tracking to give credit to the specific email. If HubSpot assigned a Internal HubSpot ID of '123456789', people who recieved the email would have "_hsmi=123456789" and "utm_content=123456789" in their email links. This enables HubSpot to report on what contacts did from that email as well as include your email performance in attribution reports. 

You may have already seen this but, this thread discusses the differences as well. 

[MCare]

Thank you! Exactly what I needed. 

[DianaGomez]

Hello  @MCare,

We are happy to see you here 😁

I see that you opened a ticket with our support team and replied that you have already resolved your doubts. Could you please share your discoveries here with other users so that we can help anyone else who may have this question in the future?

Additionally, you can mark your answer as the solution to this topic, like this:

Thank you,

Diana

[MCare]

I haven't resolved anything unless I hit the wrong thing... 

[DianaGomez]

Thanks for letting me know 😊

@CHawkins has explained this for you and I invite you to review her response.

Best regards,

Diana