Direct Traffic numbers too high
Feb 6, 2020 12:28 PM
I am looking into our web traffic analytics over the past 2 months and 76% of our overall traffic in Hubspot is coming from "direct traffic", with it only showing 16 total visits from email marketing. We have many email marketing campaigns running with a decent click through rate so this number should be higher (I just turned on the tracking code in links for email so I am hoping this resolves this issue)...but there are also only 100 visits from organic search. The organic search number feels way too low, and the direct traffic is way too high. It appears that our tracking code is installed correctly but I am not positive on that...what else should I check in to? I have gone through the other articles talking about direct traffic numbers being too high and have not found any of those suggestions helpful to our specific case. I checked and all of the tracking items are turned on.