Differences between Google and Hubspot website analytics
Mar 21, 2019 3:39 PM
Hello, I am ramping up in Hubspot and am getting the inevitable question about why there is a difference between Google analaytics and Hubspot analytics. I know that they can both be used in tandem to provide the best reporting, but for page views, bounce rate, etc., we'd really like to use Hubspot as our "one source of truth" and know that there will be differences and be able to explain those. I've read a few articles, but also wanted to ask long-time users your thoughts.