Reporting & Analytics

erindennisCR
Membre

Desktop vs mobile open rates seem incorrect

We recently switched to HubSpot from another platform and the first thing I noticed is that our mobile open rate completely flipped to be much higher than our desktop open rate. I'm not sure HubSpot is reporting it accurately, because it would be a completely new and unexplained trend for our audience. On the previous platform, we were averaging a 75% desktop open rate and a 25% mobile rate. Any insights into how desktop vs mobile is reported in HubSpot and what HS defines as a "mobile" open method? Screen Shot 2022-12-02 at 9.36.46 AM.png

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3 Réponses
danmoyle
Membre irremplaçable | Partenaire solutions Elite
Membre irremplaçable | Partenaire solutions Elite

Desktop vs mobile open rates seem incorrect

@erindennisCR what was the other system/platform you used? I've long used HubSpot and found it trustworthy, but that certainly doesn't mean it's perfect. I'll tag a few HubSpot folks for the technical question, because I'm not sure how the code measures it preciscely. 

 

@kvlschaefer @TiphaineCuisset @MiaSrebrnjak @sharonlicari @jbogaert anyone have insight? 😊

 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/
erindennisCR
Membre

Desktop vs mobile open rates seem incorrect

Thanks, Dan! The previous platform was Constant Contact. Thank you to both @TiphaineCuisset for the guidance. 

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TiphaineCuisset
Gestionnaire de communauté
Gestionnaire de communauté

Desktop vs mobile open rates seem incorrect

Hi @erindennisCR and thanks @danmoyle for the tag!

 

I wasn't able to find in-depth information on mobile/desktop calculation on community or in our knowledge base, I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription and they will be able to provide real-time assistance for this matter and investigate further!

 

Thank you

Best

Tiphaine


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