Reporting & Analytics

erindennisCR
Member

Desktop vs mobile open rates seem incorrect

We recently switched to HubSpot from another platform and the first thing I noticed is that our mobile open rate completely flipped to be much higher than our desktop open rate. I'm not sure HubSpot is reporting it accurately, because it would be a completely new and unexplained trend for our audience. On the previous platform, we were averaging a 75% desktop open rate and a 25% mobile rate. Any insights into how desktop vs mobile is reported in HubSpot and what HS defines as a "mobile" open method? Screen Shot 2022-12-02 at 9.36.46 AM.png

0 Upvotes
3 Replies 3
danmoyle
Thought Leader | Elite Partner
Thought Leader | Elite Partner

Desktop vs mobile open rates seem incorrect

@erindennisCR what was the other system/platform you used? I've long used HubSpot and found it trustworthy, but that certainly doesn't mean it's perfect. I'll tag a few HubSpot folks for the technical question, because I'm not sure how the code measures it preciscely. 

 

@kvonloesecke @TiphaineCuisset @MiaSrebrnjak @sharonlicari @jbogaert anyone have insight? 😊

 


Did this post help solve your problem? You can help others find answers when you accept a reply as a solution. (I also appreciate it!)


Dan Moyle

HubSpot Advisor

Impulse Creative

269-371-4753
dan@impulsecreative.com
https://impulsecreative.com/
erindennisCR
Member

Desktop vs mobile open rates seem incorrect

Thanks, Dan! The previous platform was Constant Contact. Thank you to both @TiphaineCuisset for the guidance. 

0 Upvotes
TiphaineCuisset
Community Manager
Community Manager

Desktop vs mobile open rates seem incorrect

Hi @erindennisCR and thanks @danmoyle for the tag!

 

I wasn't able to find in-depth information on mobile/desktop calculation on community or in our knowledge base, I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription and they will be able to provide real-time assistance for this matter and investigate further!

 

Thank you

Best

Tiphaine


Saviez vous que la Communauté est disponible en français?
Rejoignez les discussions francophones en changeant votre langue dans les paramètres !

Did you know that the Community is available in other languages?
Join regional conversations by changing your language settings !