Reporting & Analytics

LisaSheppard
Member

Deal First Conversion Report

Hi all, hoping that someone will be able to help me with a deal conversion report.

Scenario - we want to see out of all contacts associated with a deal, that the "oldest" contact, was the person that downloaded the report first.

I've managed to create a pivot table that shows me by date all of the contacts associated with a deal and their first touch point, but I can't work out how to show only the deals where the first point of contact was from the download of the report.

Any help greatly appreciated.

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2 Replies 2
LisaSheppard
Member

Deal First Conversion Report

Hi @kennedyp thanks for trying to understand what I am not doing too well at explaining!

 

I'm trying to show in a report where out of all of the contacts associated with a deal, that the First Conversion relates to a specific download, in this case our annual report for 2024. 

It's proving difficult, because if we filter only on that report, it doesn't include other contacts in that deal - and we want to see if the first conversion relates to the report.

 

I'd like to see all deals that include the First Conversion relating to our Report, but also be able to see the other contacts associated with that deal and their First Conversion Date/details as well.

 

Deal 1 - Contact 1 - First Conversion Date = 01/02/2025 - First Conversion = Report 2024

Deal 1 - Contact 2 -First Conversion Date = 07/02/2025 - First Conversion = Webinar

 

Deal 2 - Contact 1 - First Conversion Date = 20/01/2025 - First Conversion = Webinar

Deal 2 - Contact 2 - First Conversion Date = 01/02/2025 - First Conversion = Report 2024

 

I really hope this makes a bit more sense now?

 

 

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kennedyp
Community Manager
Community Manager

Deal First Conversion Report

Hi @LisaSheppard! Welcome to the Community-- happy to have you here 😊

 

Can you clarify what steps the contacts take when downloading the report? Is it a simple CTA? We may need more context about this full process to better understand our segmentation options. 

Let me know if I did not understand your questions or if you need additional clarification!

 

Best,

Kennedy


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