Reporting & Analytics

caro_lovin_it
Member

Customized Attribution Reports (i.e. count 'open email' instead of only clicks)

SOLVE

Right now the attribution model reports only count email revenue if the email is clicked. I'd like to be able to also see attributed revenue if the client was sent an email, or, if they just opened the email. The reason is, sometimes people see emails in their inbox and are reminded to visit the site. Sometimes they open the email, read the offer, and visit the site without clicking the email. It should be an option in hubspot to choose these nuances of how email revenue is attributed. 

1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Customized Attribution Reports (i.e. count 'open email' instead of only clicks)

SOLVE

Hi @caro_lovin_it,

 

Correct, out of the box this is not possible. If you feel strongly about this, I'd recommend posting this in the HubSpot Ideas section of the community: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

 

The product team reviews these requests based on their popularity.

 

Generally, I would not put too much trust into email open data anymore. An email might have been opened by a person, this open activity might be not detectable at all or an email client might make it seem as if an email was opened (by caching it for quicker loading, for example).

 

Theoretically you could create a custom behavioral event for marketing email sends or opens: https://knowledge.hubspot.com/analytics-tools/create-custom-behavioral-events – this can then also be referenced in an attribution report.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren


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1 Reply 1
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Customized Attribution Reports (i.e. count 'open email' instead of only clicks)

SOLVE

Hi @caro_lovin_it,

 

Correct, out of the box this is not possible. If you feel strongly about this, I'd recommend posting this in the HubSpot Ideas section of the community: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

 

The product team reviews these requests based on their popularity.

 

Generally, I would not put too much trust into email open data anymore. An email might have been opened by a person, this open activity might be not detectable at all or an email client might make it seem as if an email was opened (by caching it for quicker loading, for example).

 

Theoretically you could create a custom behavioral event for marketing email sends or opens: https://knowledge.hubspot.com/analytics-tools/create-custom-behavioral-events – this can then also be referenced in an attribution report.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.