Customized Attribution Reports (i.e. count 'open email' instead of only clicks)
SOLVE
Right now the attribution model reports only count email revenue if the email is clicked. I'd like to be able to also see attributed revenue if the client was sent an email, or, if they just opened the email. The reason is, sometimes people see emails in their inbox and are reminded to visit the site. Sometimes they open the email, read the offer, and visit the site without clicking the email. It should be an option in hubspot to choose these nuances of how email revenue is attributed.
The product team reviews these requests based on their popularity.
Generally, I would not put too much trust into email open data anymore. An email might have been opened by a person, this open activity might be not detectable at all or an email client might make it seem as if an email was opened (by caching it for quicker loading, for example).
The product team reviews these requests based on their popularity.
Generally, I would not put too much trust into email open data anymore. An email might have been opened by a person, this open activity might be not detectable at all or an email client might make it seem as if an email was opened (by caching it for quicker loading, for example).