I'm trying to build a journey report that would show if our client's TOFU ads are converting people to the BOFU assets and getting clicks from there, etc. I've been running into some roadblocks when trying to build this report. For example, the report does not accurately pull the correct data. I filter the data to include specific ad campaigns and the interactions appear to be way less or nonexistent, even though the ad data shows otherwise. When back tracking from form submissions, I can see that we have contacts coming in from ads, but again the journey report is not pulling. Am I doing something wrong? I've included the numbers it should be reporting.
1 Accepted solution
Hi @laishasaba,
Thanks for reaching out to the Community, I believe a lot of users have this question 🙂
I understand you're seeing a discrepancy between the metrics in your Ads analytics and your Journey report, right?
In the customer journey report, the creation of a contact record comes first, followed by an ad interaction. Therefore, we are only looking at existing contacts who have subsequently interacted with an ad. For instance, if we analyze a particular contact, and find that the ad interaction occurred before the contact was created, that contact will not be included in the customer journey report. They will, however, show up in the Ads analytics data.
I hope this helps clarify,
Diana
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Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth. Learn More |
Hi @laishasaba,
Thanks for reaching out to the Community, I believe a lot of users have this question 🙂
I understand you're seeing a discrepancy between the metrics in your Ads analytics and your Journey report, right?
In the customer journey report, the creation of a contact record comes first, followed by an ad interaction. Therefore, we are only looking at existing contacts who have subsequently interacted with an ad. For instance, if we analyze a particular contact, and find that the ad interaction occurred before the contact was created, that contact will not be included in the customer journey report. They will, however, show up in the Ads analytics data.
I hope this helps clarify,
Diana
|
|
Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth. Learn More |
Hi @laishasaba,
The Include anonymous visitors option can only be applied for certain steps. This means that, depending on the steps selected in your journey report, some steps will include anonymized visitors and some will not.
You can learn more about this here.
Best,
Diana
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Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth. Learn More |
