Reporting & Analytics

Leigh_Simpson
Contributor | Platinum Partner
Contributor | Platinum Partner

Cost Of Acquisition Reporting

SOLVE

I need to create a report to establish the cost of lead acquisition and the cost of customer acquisition.

 

I can see that we could add a budget to a campaign and associate marketing activity to this, but I can't see a way of accessing Campaigns for reporting.

 

Is there another way of approaching this challenge?

 

What plans are there to include Campaigns into the reporting function, or enabling us to establish CAC and similar metrics inside HubSpot?

1 Accepted solution
Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Cost Of Acquisition Reporting

SOLVE

Hi @Leigh_Simpson hope you are doing well.

I've spoken to part of the Campaign's team

and that part of the platform is changing "soon"(this year)

I'm waiting to have the same reports as you.

Right now the only "Campaing"report you have is this Attribution Report by Revenue (for enterprise licence only):

HubSpot_Campaign-Revenue report_AndimolHubSpot_Campaign-Revenue report_Andimol

hope this helps!

 

 

María Lucila Abal | COO Andimol
HubSpot Expert, Community Champion & Certified Trainer (12+ years)

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1 Reply 1
Lucila-Andimol
Solution
Thought Leader | Platinum Partner
Thought Leader | Platinum Partner

Cost Of Acquisition Reporting

SOLVE

Hi @Leigh_Simpson hope you are doing well.

I've spoken to part of the Campaign's team

and that part of the platform is changing "soon"(this year)

I'm waiting to have the same reports as you.

Right now the only "Campaing"report you have is this Attribution Report by Revenue (for enterprise licence only):

HubSpot_Campaign-Revenue report_AndimolHubSpot_Campaign-Revenue report_Andimol

hope this helps!

 

 

María Lucila Abal | COO Andimol
HubSpot Expert, Community Champion & Certified Trainer (12+ years)

Have questions? Get answers:

Get Premium Support

Did my post help answer your question? Mark this as a solution.