Cost Of Acquisition Reporting

SOLVE
Leigh_Simpson
Contributor | Platinum Partner

I need to create a report to establish the cost of lead acquisition and the cost of customer acquisition.

 

I can see that we could add a budget to a campaign and associate marketing activity to this, but I can't see a way of accessing Campaigns for reporting.

 

Is there another way of approaching this challenge?

 

What plans are there to include Campaigns into the reporting function, or enabling us to establish CAC and similar metrics inside HubSpot?

1 Accepted solution

Accepted Solutions
Lucila-Andimol
Solution
Recognized Expert | Platinum Partner

Hi @Leigh_Simpson hope you are doing well.

I've spoken to part of the Campaign's team

and that part of the platform is changing "soon"(this year)

I'm waiting to have the same reports as you.

Right now the only "Campaing"report you have is this Attribution Report by Revenue (for enterprise licence only):

HubSpot_Campaign-Revenue report_AndimolHubSpot_Campaign-Revenue report_Andimol

hope this helps!

 

 

linkedin

Maria Lucila Abal

Directora de Operaciones

Andimol

HubSpot #2 Power User Champion

+5491154749499
lucila@andimol.com
andimol.com
Aprende sobre HubSpot Conmigo

View solution in original post

1 Reply 1
Lucila-Andimol
Solution
Recognized Expert | Platinum Partner

Hi @Leigh_Simpson hope you are doing well.

I've spoken to part of the Campaign's team

and that part of the platform is changing "soon"(this year)

I'm waiting to have the same reports as you.

Right now the only "Campaing"report you have is this Attribution Report by Revenue (for enterprise licence only):

HubSpot_Campaign-Revenue report_AndimolHubSpot_Campaign-Revenue report_Andimol

hope this helps!

 

 

linkedin

Maria Lucila Abal

Directora de Operaciones

Andimol

HubSpot #2 Power User Champion

+5491154749499
lucila@andimol.com
andimol.com
Aprende sobre HubSpot Conmigo

View solution in original post