Content attribution report

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New Contributor

Has anybody been able to set-up a content contribution report? We would like to associate marketing content consumed with sales wins so that we can expand beyond first-touch attribution.

 

Any ideas?

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Community Manager

HI @KT88, can you share a little bit more about the relationship between your marketing content and your sales wins? Are you hoping to report on landing page view? form submissions? Some more specifics will help provide some context around the type of reporting that may work for  you

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New Contributor

Hi Nicole,

 

To piggyback onto this, I'm looking to figure out what specific landing pages, emails, web visits, and form submissions are leading to cash. I can't really figure out how to get a clear view of these specifics. The attribution reporting is great, I'm just struggling to wrap my mind around it and the other articles I'm reading aren't helping much. 

 

Thank you,

Hayley 

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