Contacts re-engagement

[gil1002]

We do a lot of nurturing to our existing Hubspot DB and we see people that been there forever and may have already been assigned to sales in the past returning and re-engaged with us.

What's the best way to measure it or show it in a report?

[gil1002]

 So I think what would have given me the info I'm looking for (if Hubspot could have delivered this data). 

- Time passed until the last visit/email click

I don't think HS has this data stored, can you think of a way to get it?

[gil1002]

Both suggestions are valid, I wish there was a cleaner way to do it. Hubspot talks often about the value of nurturing, but it is not straightforward to measure it.

[webdew]

Hi @gil1002 ,

so, I do not actually have a direct report that would show us re engaged contacts. A good way might be creating reports or lists that use filters based on number of form submissions (ex: filter for >1 submission), create date before a certain period, or first conversion date before a certain period. Hope this makes sense.

Hope this helps!

If we were able to answer your query, kindly help the community by marking it as a solution.

Thanks and Regard.

[Josh · Accepted solution]

Hi @gil1002,

This is somewhat variable based on how you measure original assignment and re-engagement. But a good starting point would be to create a contact report using:

• Owner Assigned Date Filter: is last year (or quarter, or whatever makes sense to you)
• Recent Deal Close Date: is next (quarter, month, or whatever makes sense to you)
• If engagement doesn't relate to a specific deal, you could look at:
  • Last activity date
  • Last engagement date
• To get accurate data, you may also need to apply filters or values for lifecycle stage, lead status, etc.

I hope this gets you started, but let me know if you want to hone in a bit more specifically. I am happy to help. 🙂

Josh