Reporting & Analytics

JTengstrom
Member

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

This is how I understand the following rates are calculated:

 

OPEN RATE

Unique Opens divided by Successful Deliveries minus Bounces multiplied by 100

 

CLICK-THROUGH RATE

Unique clicks divided by Unique Opens multiplied by 100

 

CLICK RATE

Unique clicks divided by Successful Deliveries minus Bounces multiplied by 100

 

I would like to know what numbers I should aim for if marketing to the pet care market.

 

Thank you,

John

0 Upvotes
1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Hi @JTengstrom,

 

These definitions are correct. (The "minus bounces" would be redundant; if an email bounces, it's not considered a delivery.)

 

Mailchimp has a great resource on average email marketing metrics right here: https://mailchimp.com/resources/email-marketing-benchmarks/ For starters, you could aim to hit these averages. (Keep in mind that statistics like these include both "good" and "bad" marketers.)

 

I'd recommend keeping an eye on the Health tab in the Marketing Email tool. HubSpot will give you score you on your current email performance and also point out resources:

 

email-health.png

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

View solution in original post

6 Replies 6
JTengstrom
Member

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Ha-ha LOL! That's what I thought I did. I choose 'Accept as solution' because what was laid out from start to finish is acceptable.

 

If we're operating at a microlevel things get way too complex!

0 Upvotes
karstenkoehler
Hall of Famer | Partner
Hall of Famer | Partner

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Hi @JTengstrom, on this page, you marked your own reply as a solution, if you could mark this one as a solution, that would be much appreciated.

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

JTengstrom
Member

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Which one? do you have a link?

0 Upvotes
karstenkoehler
Hall of Famer | Partner
Hall of Famer | Partner

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Glad I can help, @JTengstrom!

 

Would you please help the community by marking my earlier post as a solution?

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

0 Upvotes
JTengstrom
Member

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Very good advice! Thank you!!

0 Upvotes
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Calculating OPEN RATE & CLICK-THROUGH RATE & CLICK RATE

SOLVE

Hi @JTengstrom,

 

These definitions are correct. (The "minus bounces" would be redundant; if an email bounces, it's not considered a delivery.)

 

Mailchimp has a great resource on average email marketing metrics right here: https://mailchimp.com/resources/email-marketing-benchmarks/ For starters, you could aim to hit these averages. (Keep in mind that statistics like these include both "good" and "bad" marketers.)

 

I'd recommend keeping an eye on the Health tab in the Marketing Email tool. HubSpot will give you score you on your current email performance and also point out resources:

 

email-health.png

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.