These definitions are correct. (The "minus bounces" would be redundant; if an email bounces, it's not considered a delivery.)
Mailchimp has a great resource on average email marketing metrics right here: https://mailchimp.com/resources/email-marketing-benchmarks/ For starters, you could aim to hit these averages. (Keep in mind that statistics like these include both "good" and "bad" marketers.)
I'd recommend keeping an eye on the Health tab in the Marketing Email tool. HubSpot will give you score you on your current email performance and also point out resources:
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
These definitions are correct. (The "minus bounces" would be redundant; if an email bounces, it's not considered a delivery.)
Mailchimp has a great resource on average email marketing metrics right here: https://mailchimp.com/resources/email-marketing-benchmarks/ For starters, you could aim to hit these averages. (Keep in mind that statistics like these include both "good" and "bad" marketers.)
I'd recommend keeping an eye on the Health tab in the Marketing Email tool. HubSpot will give you score you on your current email performance and also point out resources:
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer