Buyer persona

[ParthVyas]

How much time does it take to make a buyer persona? Is it worth it if you don't crack the deal?

[karstenkoehler · Accepted solution]

Hi @ParthVyas,

This depends heavily on how much thought has gone into this concept yet. If you have a fairly good understanding of your personas, with this tool you can probably create a few over the course of one or two hours: https://www.hubspot.com/make-my-persona

If you're starting at the very beginning, HubSpot has a guide linked on the same page above. Working through that guide, discussing with colleagues might take a few hours, too.

After that, you might want to refine your personas over time a bit, potentially tweak them.

Generally, I would say that strategic work like this is always worth the time spent. You get a better understanding of who you're trying to reach, even the first discussions will help taylor your content better, segment your lists for email marketing better, target your ads better, for example.

Let me know if you have any follow-up questions!

[danmoyle · Accepted solution]

@ParthVyas that's a big question. I love @karstenkoehler's response. I'll add my thoguths here as well. 

It doesn't necessarily take long to make the persona. Think of the best, most common clients you have and look for commonalities. There's one persona. 

However, the real work happens the more you use your personas. They're just a starting point. Talking to sales to dial in the important details, testing content marketing to confirm the research, measuring how it help decrease time to close... that's all a lifetime pursuit, my friend.  

I'd like to share a couple of resources from where I work to add to the work you're doing. 

• What are Buyer Personas and Can Creating them Accelerate My Marketing? 
• Ideal Client Profiles VS Buyer Personas 

All the best on your journey! You're in the right place for advice and insight, for sure. 

[karstenkoehler · Accepted solution]

Hi @ParthVyas,

This depends heavily on how much thought has gone into this concept yet. If you have a fairly good understanding of your personas, with this tool you can probably create a few over the course of one or two hours: https://www.hubspot.com/make-my-persona

If you're starting at the very beginning, HubSpot has a guide linked on the same page above. Working through that guide, discussing with colleagues might take a few hours, too.

After that, you might want to refine your personas over time a bit, potentially tweak them.

Generally, I would say that strategic work like this is always worth the time spent. You get a better understanding of who you're trying to reach, even the first discussions will help taylor your content better, segment your lists for email marketing better, target your ads better, for example.

Let me know if you have any follow-up questions!