Bounce rate versus exit rate?

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Jenr
Participant

I notice Hubspot have changed their landing page metrics to include bounce rate and exit rate. Does anyone know what the difference in meaning between the two is?

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Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

Hi @Jenr

 

I fully assume that HubSpot's definition of these metrics match Google's where:

 

  • Bounce rate is the percentage of visits that started and ended on this page, without viewing any other page
  • Exit rate is the percentage of multi-page visists that ended on this page

Hope that helps.

Phil Vallender | Inbound marketing for B2B technology companies

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Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

Hi @Jenr

 

I fully assume that HubSpot's definition of these metrics match Google's where:

 

  • Bounce rate is the percentage of visits that started and ended on this page, without viewing any other page
  • Exit rate is the percentage of multi-page visists that ended on this page

Hope that helps.

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

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Jenr
Participant

Thanks @Phil_Vallender

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