Bounce rate versus exit rate?SOLVE
Apr 23, 2018 4:58 AM
I notice Hubspot have changed their landing page metrics to include bounce rate and exit rate. Does anyone know what the difference in meaning between the two is?
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Apr 23, 2018 8:18 AM
I fully assume that HubSpot's definition of these metrics match Google's where:
- Bounce rate is the percentage of visits that started and ended on this page, without viewing any other page
- Exit rate is the percentage of multi-page visists that ended on this page
Hope that helps.