We recently launched our Lifecycle Stage funnel using HubSpot and are looking for metrics to help us gauge how our marketing and sales activities are performing. Does anyone have a go-to resource they use for MQL -> SQL and/or MQL -> Opp conversion rates? We're in the Beauty industry, closely related to Healthcare, and hoping for industry-specific if possible.
As definitions for lifecycle phases differ, there don't seem to be a lot of benchmarks for this. Conversion rates also heavily differ between software as a service or ecommerce, for example.
FirstPageSage have collected some benchmarks in this article on funnel conversion benchmarks, these are all focused on SaaS. Does that help?
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
As definitions for lifecycle phases differ, there don't seem to be a lot of benchmarks for this. Conversion rates also heavily differ between software as a service or ecommerce, for example.
FirstPageSage have collected some benchmarks in this article on funnel conversion benchmarks, these are all focused on SaaS. Does that help?
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Thanks, @karstenkoehler. All information is helpful 🙂 Hoping to come across some specific benchmarks though. Even if definitions vary, if the definition is available in the same resource we can determine how closely it aligns to our specific industry and business model. Appreciate your help!
If you are looking for Marketing and sales activities then you can try Navigating to Reports > Analytics tool > Sales analytics. There you will find multiple reports like meetings schedules, deals created, etc. Note: you need to have Sales hub professional/enterprise license in order to have Analytics tool in HubSpot
Similarly you can find campaign Analytics, or Traffic Analytics for marketing Activities
Note: you need to have Marketing hub professional/enterprise license in order to have Analytics tool in HubSpot
And If you are looking for conversion rates of you lifecycle stage then you can t Navigating to sales > Reports > Report Library > Search funnel in the search bar > customize the report - Contact lifecycle stage funnel with contact totals and conversion rates
Hope this helps! If we were able to answer your query, kindly help the community by marking it as a solution. Thanks and Regards.