Reporting & Analytics

KSanders7
Participant

B2B MQL to SQL CVR Benchmarks

SOLVE

Hi HubSpot Community!

 

We recently launched our Lifecycle Stage funnel using HubSpot and are looking for metrics to help us gauge how our marketing and sales activities are performing. Does anyone have a go-to resource they use for MQL -> SQL and/or MQL -> Opp conversion rates? We're in the Beauty industry, closely related to Healthcare, and hoping for industry-specific if possible. 

 

Thanks in advance!

Kearstin

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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

B2B MQL to SQL CVR Benchmarks

SOLVE

Hi @KSanders7,

 

As definitions for lifecycle phases differ, there don't seem to be a lot of benchmarks for this. Conversion rates also heavily differ between software as a service or ecommerce, for example.

 

FirstPageSage have collected some benchmarks in this article on funnel conversion benchmarks, these are all focused on SaaS. Does that help?

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

B2B MQL to SQL CVR Benchmarks

SOLVE

Hi @KSanders7,

 

As definitions for lifecycle phases differ, there don't seem to be a lot of benchmarks for this. Conversion rates also heavily differ between software as a service or ecommerce, for example.

 

FirstPageSage have collected some benchmarks in this article on funnel conversion benchmarks, these are all focused on SaaS. Does that help?

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

KSanders7
Participant

B2B MQL to SQL CVR Benchmarks

SOLVE

Thanks, @karstenkoehler. All information is helpful 🙂 Hoping to come across some specific benchmarks though. Even if definitions vary, if the definition is available in the same resource we can determine how closely it aligns to our specific industry and business model. Appreciate your help!

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webdew
Guide | Diamond Partner
Guide | Diamond Partner

B2B MQL to SQL CVR Benchmarks

SOLVE

Hi @KSanders7 ,

 If you are looking for Marketing and sales activities then you can try Navigating to Reports > Analytics tool > Sales analytics. There you will find multiple reports like meetings schedules, deals created, etc.
Note: you need to have Sales hub professional/enterprise license in order to have Analytics tool in HubSpot

webdew_0-1647941899317.png

 

Similarly you can find campaign Analytics, or Traffic Analytics for marketing Activities

Note: you need to have Marketing hub professional/enterprise license in order to have Analytics tool in HubSpot 

And
If you are looking for conversion rates of you lifecycle stage then you can t Navigating to sales > Reports > Report Library > Search funnel in the search bar > customize the report - Contact lifecycle stage funnel with contact totals and conversion rates

webdew_1-1647941899380.png


Hope this helps!
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Thanks and Regards.