Audio file/Podast metrics

SOLVE
JPullan
Contributor

Hi HubSpot Community,

 

For B2B marketers looks like online channels are going to be our daily staples for this year as well (at least in the UK!). We're ramping up Podcast production but finding it tricky to get a measure of how successful we are.
 

Does anybody have any tips for measuring engagement with audio files or Podcasts?

 

Looking if there is a way you can track metrics such as no. of plays and avg play time for Podcasts we embed on our web pages as audio files (pages are built on HubSpot CMS).

 

If there isn't a way to do this natively, are there any platforms that you'd recommend?

 

Thank you!

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1 Accepted solution

Accepted Solutions
rikkilear
Solution
Top Contributor | Elite Partner
We do quite a bit of podcasting and have found the best way to track the audio is through using a podcast analytics tool such as Podtrac.

The benefit of using something like this is it will collate play information from embeds but also the different players (iTunes, SoundCloud etc).

You get great stats from it. Not just plays but popular countries, platforms, devices.

Hope that helps,

Rikki


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2 Replies 2
sharonlicari
Community Manager

Hi @JPullan 

 

Thank you for reaching out!

 

This is an interesting question, I'll tag a few experts to see if they have any idea how to do this.

 

Hi @rikkilear @AdamLPW @Bryantworks any thoughts about this?

 

Thanks

Sharon

 


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0 Upvotes
rikkilear
Solution
Top Contributor | Elite Partner
We do quite a bit of podcasting and have found the best way to track the audio is through using a podcast analytics tool such as Podtrac.

The benefit of using something like this is it will collate play information from embeds but also the different players (iTunes, SoundCloud etc).

You get great stats from it. Not just plays but popular countries, platforms, devices.

Hope that helps,

Rikki


----------------------

Did my post help answer your query? Help the Community by marking it as a solution.


Full HubSpot agency: https://www.digital22.com/


One off HubSpot tasks: https://www.hubsprints.com/

View solution in original post