Audio file/Podast metricsSOLVE
Jan 21, 2021 4:06 AM
Hi HubSpot Community,
For B2B marketers looks like online channels are going to be our daily staples for this year as well (at least in the UK!). We're ramping up Podcast production but finding it tricky to get a measure of how successful we are.
Does anybody have any tips for measuring engagement with audio files or Podcasts?
Looking if there is a way you can track metrics such as no. of plays and avg play time for Podcasts we embed on our web pages as audio files (pages are built on HubSpot CMS).
If there isn't a way to do this natively, are there any platforms that you'd recommend?
Solved! Go to Solution.
Jan 22, 2021 4:35 PM
The benefit of using something like this is it will collate play information from embeds but also the different players (iTunes, SoundCloud etc).
You get great stats from it. Not just plays but popular countries, platforms, devices.
Hope that helps,