Reporting & Analytics

Teener
Member

Attribution report definitions?

SOLVE

Hi!

 

I'm creating an attribution report for the first time, and was wondering what all these asset types mean? Is there a definition list floating around by any chance? 

Teener_0-1642129713698.png

 

Thank you!

 

Tina 

 

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2 Accepted solutions
webdew
Solution
Guide | Diamond Partner
Guide | Diamond Partner

Attribution report definitions?

SOLVE

Hi @Teener ,

From what I am looking is you are trying to create multi-touch contact create attribution report. And the list you are seeing is the different type of assets from which contacts can enter into your CRM

Integration: you are getting contacts from some integration

Contact import: you have imported some contacts from excel or something

Landing page: you are generating contacts from the traffic of you landing pages

Other leads creation: there could be some additional ways to create contacts for your business

Misc. hubspot page: a HubSpot-built page that is not categorized, such as meeting links and subscription pages.

 

I would recommend this article. Go through it, maybe you will get some more idea.

https://knowledge.hubspot.com/reports/create-multi-touch-contact-create-attribution-reports


Hope this helps!
If we were able to answer your query, kindly help the community by marking it as a solution.
Thanks and Regard.

View solution in original post

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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Attribution report definitions?

SOLVE

Hi @Teener,

 

These assets are listed and "defined" here: https://knowledge.hubspot.com/reports/create-a-multi-touch-revenue-attribution-report#asset-types

 

Here are the definitions for the ones from your list:

 

Integration: interactions logged on a contact record through an integration (e.g., contact created in Salesforce, Zoom, custom API).

 

Contact import: importing contacts.

 

Landing page: landing pages in HubSpot.

 

Other lead creation: contact was created by other means not stated (e.g., manually created in HubSpot, created through the HubSpot Sales extension).

 

Misc. HubSpot page: a HubSpot-built page that are not categorized, such as meeting links and subscription pages.

 

Pages without asset type: any pages that are not categorized above with your HubSpot tracking code installed, including pages you're hosting externally.

 

Your report will look at the interactions of your contacts and deals with these assets and will weigh them according to your attribution model.

 

Let me know if you have any follow-up questions!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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2 Replies 2
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Attribution report definitions?

SOLVE

Hi @Teener,

 

These assets are listed and "defined" here: https://knowledge.hubspot.com/reports/create-a-multi-touch-revenue-attribution-report#asset-types

 

Here are the definitions for the ones from your list:

 

Integration: interactions logged on a contact record through an integration (e.g., contact created in Salesforce, Zoom, custom API).

 

Contact import: importing contacts.

 

Landing page: landing pages in HubSpot.

 

Other lead creation: contact was created by other means not stated (e.g., manually created in HubSpot, created through the HubSpot Sales extension).

 

Misc. HubSpot page: a HubSpot-built page that are not categorized, such as meeting links and subscription pages.

 

Pages without asset type: any pages that are not categorized above with your HubSpot tracking code installed, including pages you're hosting externally.

 

Your report will look at the interactions of your contacts and deals with these assets and will weigh them according to your attribution model.

 

Let me know if you have any follow-up questions!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

webdew
Solution
Guide | Diamond Partner
Guide | Diamond Partner

Attribution report definitions?

SOLVE

Hi @Teener ,

From what I am looking is you are trying to create multi-touch contact create attribution report. And the list you are seeing is the different type of assets from which contacts can enter into your CRM

Integration: you are getting contacts from some integration

Contact import: you have imported some contacts from excel or something

Landing page: you are generating contacts from the traffic of you landing pages

Other leads creation: there could be some additional ways to create contacts for your business

Misc. hubspot page: a HubSpot-built page that is not categorized, such as meeting links and subscription pages.

 

I would recommend this article. Go through it, maybe you will get some more idea.

https://knowledge.hubspot.com/reports/create-multi-touch-contact-create-attribution-reports


Hope this helps!
If we were able to answer your query, kindly help the community by marking it as a solution.
Thanks and Regard.

0 Upvotes