Anyone up to chat about - B2B Campaign Attribution Process
We are looking to create more rigor with our campaign attribution reporting, and I'd be interested in hearing how other folks set this up for a B2B selling motion.
Would be interested in how much can you automate vs. how much do you need to audit? And what kinds of business definition do you need to think about?
We haven't been able to get the "Out of the box" reporting to work for us due to a few challenges with our market.
1- We have a good amount of offline activity, which means we upload a good amount of contacts regularly.
2 - Our market is fixed, so we end up nurturing leads for a long period of time, and they will likely hit multiple campaigns before they convert.
I am curious to see how folks are handling this and would be happy to chat.