Analytics Tools Report -> Paid Search -> Term Unknown keywords (SSL)
Hello fellow Hubspotters,
I'm looking at the paid search part of the analytics tools report. About 90% of our clicks have been bucketed under the campaign 'Auto-tagged PPC'. When you drill down further into the keywords ('terms') 30% of these are labelled under 'Unknown Keywords (SSL)'.
Because most of our campaigns are labelled 'auto-tagged' and most of our terms come through as 'unknown keywords (SSL)' I'm finding it difficult to analyse the data to optimise our campaigns (looking at things like the terms which are generating the largest number of customers / highest customer conversion rate etc).
Does anyone know why this is happening and if there is a fix or workaround to track our adwords paid search data more effectively?
Thanks in advance!