Analysis of comparison pages and benchmark

[Deep_Kwatra]

I wanted to run a quick analysis of the number of pages, traffic, and conversions that represent 'comparison' pages (kantata, certinia, top x psa tools, etc).
Also wanted a benchmark of the current conversions state. 
The landing pages are not created on HS. what is the best possible way to do this?

[Crystal_Hopper · Accepted solution]

Hello @Deep_Kwatra!

For anyone who comes by this thread, if your content IS on HubSpot, here's a solution for creating topic clusters: Attach content to a topic

For content that is NOT on HubSpot, you'll be looking at building a report for Webpage Traffic Analysis based on Pages and then Filtered by Page Title or other aspects that HubSpot is picking up on via the tracking code on the domain. 

You can also try UTM parameters if those are in use. 

[chighsmith]

Hi @Deep_Kwatra,

Thank you for posting to the Community!

I understand that you want to analyze the number of pages, traffic, and conversions for 'comparison' landing pages (such as kantata, certinia, top PSA tool lists, etc.), benchmark the current conversion state, and are seeking the best method to achieve this given that the landing pages are not hosted on HubSpot.

I'd like to tag in some Top Contributors to see if they have any suggestions. Hi @BukunmiOdetayo @Crystal_Hopper and @CateDuarte Do any of you all have any ideas? 

Thank you!

Cassie, Community Manager