Advice Needed: Multi Attribution for All Marketing Activities, Including Offline Sources
I am a lifelong Salesforce.com user who switched to HubSpot a few months ago because that's what my new company had set up.
HubSpot is an excellent digital marketing tool, but I'm having trouble with multi-attribution for anything that's not a digital connection to HubSpot. I'm in the B2B space and we have a number of "offline" lead sources like tradeshows and business development reps who cold call to set appointments for sales. For any former Salesforce.com users, the feature I miss is campaigns. While HubSpot has a campaigns feature, they have to be tied to a digital event whereas in Salesforce, we could easly tie contacts to any campaign and Salesforce would also timestamp the interaction.
We've created some custom fields to capture when someone becomes a marketing qualified lead based on one of these offline interactions, but we're limited to capturing just one interaction. I would like to be able to open up a Contact record and see all of their various marketing interactions by date and time (i.e. filled out a website form on XX date and time, visited us at a tradeshow on XX date and time, set a meeting through a BDR at XX date and time) and then of course aggregate all that data through reporting. We have experimented with lots of different options and even engaged a HubSpot technical consultant with no luck.