Email series - pause during this crisis/pandemic?
Mar 24, 2020 1:21 PM - edited Mar 24, 2020 1:22 PM
Hi - we're at a heightened part of the coronavirus pandemic in the UK.
We're a health company selling gut health tests and programs - and we know sales are already down due to changes in focus and hierarchy of needs.
We have a few series' running from email captures - gathered by social media in the last month/two, and reengaging an old audience.
I'm wondering whether its a good idea to pause these, so as not to seem irrelevant to users or to lose trust. Reporting wise, they are still getting opened but clicks are low - I need to dig a little further into the timespan for this tho.
Grateful for thoughts.