What's New and Improved in Content Hub

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Content Hub is evolving. The Spring Spotlight 2025 release brings powerful new capabilities designed to transform how you create, manage, and optimize content across the customer journey. These updates open up new possibilities for content marketers looking to make a bigger impact with less effort.

Create Content That Matters, Faster

Content creation shouldn't be the bottleneck in your marketing strategy. Our latest updates focus on removing friction and amplifying results to help you connect with your audience more effectively.

NEW! Brand Identity [Beta]

Generic AI outputs can dilute your brand's unique voice. Brand identity changes that by automatically learning your brand's voice, tone, and visual style from existing content and applying it across all AI-generated assets. The system works behind the scenes to ensure every blog post, landing page, and case study authentically reflects your brand without requiring constant oversight. Your content remains distinctly yours, even as you scale your marketing efforts.

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NEW! AI-Powered A/B Testing for Landing Pages

Data-driven optimization shouldn't require a statistics degree. Our AI-powered A/B testing for landing pages automatically generates variants, implements changes, and analyzes performance to identify winners. This removes the guesswork from optimization and accelerates your path to higher-converting content.

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Content Agent Improvements

We've enhanced Breeze Content Agent to handle more complex inputs and deliver higher-quality outputs that resonate with your audience:

• For Landing Pages: Transform existing assets into engaging conversion points by directly uploading files like PDFs or presentations, enjoy a simplified user experience in the landing page builder flow, and create higher-quality AI-generated images with an updated AI model.
• For Blogs: Create more strategic content with data-informed topic suggestions, automatic internal linking, and context-aware generation that incorporates your uploaded files and performance insights.
• For Case Studies: Take advantage of new image support for case study generation and streamline production by automating persona-based content creation, metadata generation, and insight extraction from existing assets like slide decks.

 

Podcast Improvements

These recent improvements to our podcasts tool have made it easier than ever to get up and running with podcasts in HubSpot:

• Import existing shows: Seamlessly migrate entire podcast libraries with episodes and metadata via RSS.
• Enhanced editing tools: Fine-tune structure, place audio elements precisely, and select from an AI voice based on dialect and register. 
• Multiple AI voices: Create more engaging listening experiences by assigning different AI voices to different segments of your content.

• Episode scheduling: Plan, organize, and automate episode releases with specific publishing dates and times for your content calendar.

 

Case Study Improvements

Transform how you showcase customer success with enhanced case study capabilities:

• Revenue attribution cards: Quantify the business impact of each case study with clear revenue tracking.
• Breeze Copilot now in case studies: Generate CRM-informed copy directly in the case study editor for more accurate customer stories.
• Revision history: Track changes and manage updates with a complete historical view of each case study.

• Schedule updates: Schedule the publication, unpublishing, or updates to your case studies for greater control over your case studies.

 

Content Remix Improvements

Content repurposing is now significantly more powerful and intuitive:

• Multi-input remixes: Blend multiple content pieces as source material for richer, more comprehensive outputs.
• Free-form prompting: Add custom instructions to guide the AI for precise content creation, just like working with a skilled content creator.
• Custom templates: Save successful remix patterns as reusable templates for consistent repurposing across your team.

Manage Content with (Even More) Confidence

Great content deserves great infrastructure. These new tools bring powerful management capabilities to teams of all sizes, helping you maintain quality as you grow.

NEW! Content Sync [Beta]

Website changes should inspire confidence, not anxiety. Content sync creates a secure testing environment by copying your production content to a sandbox where you can test changes before they go live. With a simple one-way sync, your website pages, themes, and other content data transfer seamlessly to your CMS developer sandbox. This eliminates manual migrations, enables testing with real content, helps maintain compliance with regulations like GDPR and ADA, and ensures your website functions perfectly when updates reach your audience. It's especially valuable for enterprise teams who need their developers focused on innovation rather than content migration.

NEW! Host HubSpot Content in WordPress Subfolders

Your SEO equity is valuable and shouldn't be sacrificed for better content capabilities. Our new WordPress integration allows you to host HubSpot content in subfolders of your main domain rather than subdomains. This thoughtful approach means your content immediately benefits from your domain's existing authority, eliminating the months-long wait for subdomain SEO to develop. The result? Better rankings, faster growth, and no difficult trade-offs.

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NEW! Site Speed Dashboard

Performance matters to both visitors and search engines. The new Site Speed Dashboard gives you real user insights about your site's performance, highlighting where improvements will have the greatest impact. The dashboard provides actionable recommendations for enhancing load times and overall user experience, helping you maintain competitive page speeds without deep technical expertise.

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Membership Improvements

Private content requires thoughtful access controls. Our membership improvements introduce robust authentication that remains simple for your audience to use:

• OpenID Connect: Integrate smoothly with your existing identity provider ecosystem
• Members-only content tab: Easily manage restricted content for specific access groups
• Email acknowledgement: Prevent accidental bulk emails with intelligent confirmation prompts

What This Means For You

These updates represent a meaningful step forward in content marketing capabilities. Teams using Content Hub can now create more strategic content, share it more effectively, and measure its impact with greater clarity—all while maintaining brand consistency and security.

Ready to see these tools in action? Schedule a demo or reach out to your customer success manager to get started.