You may have heard about a little tool that we call Leadin. It is a lead capture and insights tool that was unveiled at INBOUND 2015. Moving forward, we'll be posting updates about Leadin right here. In case you missed the details about Leadin at INBOUND, here is a little overview of what Leadin does to familiarize you with the tool.
Leadin is a lead capture tool that tracks visitors' activity throughout your site, giving you powerful insights on what your visitors are doing and how effective your marketing efforts are.
Capture leads using the popup tool - You can customize this popup to collect newsletter subscribers, alert visitors of a time-sensitive offer, or whatever your heart desires.
Manage and track leads - Follow their activity on your site, learn more about them from their social contact information, and email them.
Analyze your marketing efforts - DIscover which traffic sources are working, which ones aren't, and which pages/forms are the most effective.