Releases and Updates

by: HubSpot Employee
HubSpot Employee

Updated in the App Marketplace: Essential Apps for Marketers

What is it?

An enhanced collection of recommended apps is now available in the HubSpot App Marketplace, highlighting essential apps for Content Hub. These featured apps help marketing teams deliver rich and relevant content experiences in the right place, at the right time, and in a highly personalized way. 


Try out these apps that are popular with Content Hub customers and recommended by HubSpot: 

  • 6sense - Bring AI-powered insights, prioritized prospecting, and workflow automation directly into HubSpot to deliver more personalized, timely customer outreach. 
  • Bynder - Connect HubSpot to your library of digital assets, so you can embed images and videos right into your HubSpot content experience. 
  • Canva - Create stylish content designs that are one click away from being added to your next marketing campaign. 
  • Demandbase - Access insights to optimize campaigns, and deliver more relevant content to priority customers. 
  • Hightouch - Focus on building world-class customer experiences, with the reassurance that all your customer and product data is  flowing into HubSpot. 
  • Hotjar - Use behavioral insights to trigger personalized marketing tactics and generate higher quality leads. 
  • Impact - Discover the right partners, track performance, streamline program workflows, and capture essential data to better support your team all from one place. 
  • Lokalise - Reach your global audience by using this translation management system to localize your HubSpot-hosted digital assets and products in any language. 
  • Microsoft Dynamics 365 - Empower your sales team with valuable data for prioritized outreach that helps them save time, focus on building the right relationships, and close more deals. 
  • ON24 - Create and manage meaningful connections through rich video content that generates and nurtures leads. 
  • RollWorks - Reach high-value accounts with targeted digital ads, notify sales when an account is showing strong intent, then track and show success all inside of HubSpot. 
  • Salesforce - Sync HubSpot and Salesforce records, so your team can automatically receive important lead information, like email opens, form submissions, web activity, and lead scoring. 
  • Sendoso - Create HubSpot workflows that automatically trigger, track, and report on gifting campaigns to deliver customer delight. 
  • Shopify - Sync data between Shopify and HubSpot without manual data entry or messy, time-consuming imports. 
  • StackAdapt – Connect this self-serve programmatic advertising platform to HubSpot, so you can harness the power of your CRM data to drive highly-effective campaigns.
  • Supermetrics - Consolidate all your HubSpot data in one place, to better track, analyze, and report on marketing, sales, and business performance. 
  • TikTok - Find new customers on this unique platform, then seamlessly capture leads, sync with HubSpot in real time, and drive action-oriented conversion. 
  • Typeform - Grow your audience with interactive forms, surveys, and quizzes that engage, qualify, and nurture leads. 
  • Webflow - Power your website experience with engaging tools, from enabling Webflow forms and site tracking, to embedding HubSpot assets and live chat. 
  • WhatsApp - Meet your customers where they are by automating, personalizing, and managing WhatsApp conversations without leaving HubSpot. 
  • WordPress - Add lead gen tools to your website in a snap, chat with page visitors in real time, and capture leads that automatically sync with your CRM. 
  • Zoom - Promote Zoom webinars with HubSpot workflows, then track attendee data automatically in your HubSpot CRM. 


Why does it matter?

Today, content functions as more than just a lead generation tool. Marketers need to curate more content than ever before, distribute it across more channels, and tailor it to each individual consumer. Together with a unified content management platform, HubSpot apps give marketing teams the tools they need to create, manage, and scale best-in-class content experiences for new and existing customers. 


While the 22 apps featured above are a great place to start, HubSpot’s App Marketplace offers more than 1,500 out-of-the-box apps, so marketing teams can create and manage highly-personalized content experiences for every stage of the customer journey. 


Get started with HubSpot’s newest collection – Essential Apps for Marketers.  


How does it work?

Navigate to HubSpot’s App Marketplace via the marketplace icon in the top right of your HubSpot portal. Select the Essential Apps for Marketers collection halfway down the homepage, then choose an app and follow the prompts to install. 


A preview of Essential Apps for Marketers in the HubSpot App MarketplaceA preview of Essential Apps for Marketers in the HubSpot App Marketplace


Who gets it?

The HubSpot App Marketplace is available to anyone. Access varies across apps, so be sure to reference each app’s listing page in the App Marketplace for more details on required subscription levels and permissions.