Workflows is HubSpot's automation engine: with Workflows, you can automate manual and repetitive tasks, so you can focus on more meaningful things. Over the years, Workflows have expanded in scope and power, from email nurturing to data management to sales and service automation.
One new feature introduced to Workflows in the last few years: owner assignment. With Workflows, you can assign an owner to a HubSpot object like a contact or company. You can set an owner explicitly (e.g. automate a deal to be created with owner "Jen Smith") or via rotation (e.g. automate a deal to be created,
and assign it randomly among four sales reps).
Previously, in order to assign a record explicitly to an owner, that owner needed a paid seat. With today's change, only owner rotation requires a paid seat of Professional or Enterprise. Explicit assignment no longer requires a paid seat.
Curious about the technical nitty-gritty? Here's the full scoop:
Previously, only users with paid Professional seats could be assigned objects through Workflows. This restriction was surfaced in the following actions :
With this change, only “Rotate” action assignees will require paid Professional or Enterprise seats.