Releases and Updates

by: HubSpot Employee
HubSpot Employee

Two-way Contact Sync Between HubSpot and Shopify

Now live is the ability for you to turn on two-way contact sync between HubSpot and Shopify -- which means you can keep both Shopify and HubSpot updated with the most recent information about your customers.

Up until now, the HubSpot-built integration for Shopify only offered one-way data syncing from Shopify to HubSpot. With today’s update, you now have the ability to set up an automatic two-way contact sync between HubSpot and Shopify that requires no extra manual steps from you -- easy as pie.

That two-way sync sends updates you make in HubSpot back to Shopify for the following fields:

  • Accepts marketing
  • Accepts marketing updated at
  • First name
  • Last name
  • Address
  • Default address
  • Phone
  • Email
  • Tax exempt

To turn on the two-way sync, go to your Shopify integration settings and click “two-way sync” under the “data sync” section. Then, follow the prompt to re-authenticate your account so that HubSpot can make sure we have the correct user permissions to update your information in Shopify.

Screen Shot 2019-12-16 at 4.52.02 PM


If you would like to keep your sync one-way and only have information from Shopify sent to HubSpot, then simply do nothing in order to leave the settings as they currently are.

You can learn more in this knowledge base article.

This update is now live and available to all HubSpot users what have integrated the Shopify app for HubSpot. It is available in all languages supported by HubSpot.