Scoring helps you qualify contacts and prioritize them for outreach. With contact scoring, you assign points to your contacts based on certain qualifying criteria, like demographics (e.g. location) and behaviors (e.g. web activity). The higher the score, the more qualified the contact.
Today (February 4, 2019), scoring in your HubSpot account is getting two major upgrades:
Now to lead scoring, or want a refresher? Here's how it works:
Navigate to Settings > Properties, and create a new contact property. Name your property and choose a group, then choose “score” as the property type:
Add your positive and negative attributes --- just like you did in the old setup --- and save your property.
The property will appear on the contact record, in whatever section you chose during setup.
Note: Scoring's previous home --- “Lead Scoring,” within Settings > Marketing --- will be removed eventually, but not as part of this rollout.
If you have one audience, a single score suffices. But as your company scales, you’ll sell to new audiences. You might expand into new product lines, new regions, or new personas. You might focus more on upsell and cross-sell of existing customers. If your contacts aren’t “one size fits all,” your scoring system shouldn’t be either.
With multiple contact scores, you have the flexibility to create different scoring rules for each persona, industry, buyer type, product line, or anything else you choose. Here are a few examples, to inspire you:
With today's change, if you have an Enterprise account of any HubSpot hub, you’ll be able to create up to 25 scoring properties for your contacts. If you're a Professional account in any HubSpot hub, you'll be able to create one score property (previously, only Marketing Hub Professional accounts had this capability).
Ready to start scoring? Create a new contact score property now.