Top Product Updates for December 2025

MeganDumas · ‎Jan 6, 2026

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Top Product Updates for December 2025

December brought a wave of updates focused on helping teams automate more of their day-to-day. Let's dig into the highlights.

1. Manage Ticket Re-Opening in Help Desk

Support teams finally have control over what happens when customers reply to closed tickets. Previously, any reply would automatically reopen the original ticket, even months later, which would significantly disrupt reporting and SLAs. Now, you can use workflows to define exactly when tickets should reopen versus when a new ticket should be created instead.

The new workflow template uses properties like "Last closed date" to set your preferred window (for example, three days), and automatically creates a fresh ticket for replies that come in after that threshold. The latest message even copies over to the new ticket so reps have full context without flipping between records.

Availability: Service Hub Professional and Enterprise

2. Customizable Sequence Unenrollment Triggers

Sequences no longer have to end the moment a contact replies or books a meeting. You can now toggle off these default unenrollment triggers in the sequence builder's Automate tab, giving you flexibility to continue outreach flows when it makes sense, like nurture campaigns where a reply doesn't mean the conversation is over.

You can also separately control whether replies or meetings should unenroll all contacts at that company, not just the individual. These settings remain on by default to preserve existing prospecting workflows, and engagement badges still appear in the enrollments table regardless of your settings.

Availability: Sales Hub Professional and Enterprise, Service Hub Professional and Enterprise

3. New Company News Signals for Buyer Intent

Five new Buyer Intent signals help you spot when target accounts are growing or making moves. You'll now see alerts when tracked companies hire C-level executives, launch products, announce strategic partnerships, complete mergers and acquisitions, or report growth metrics like revenue increases.

These signals appear on company record timelines and work in workflows, list filters, and scoring models, just like your existing intent signals.

Availability: Now live for accounts with HubSpot Credits

4. Help Desk Search Experience Updates

Finding tickets in high-volume queues just got easier. The updated search experience includes a new popover with pre-search filters (like limiting results to closed tickets), an improved results page that reflects your filters, and smoother overall interactions.

Availability: Service Hub Professional and Enterprise

5. Payments in the New Forms Editor

You can now collect payments directly through forms built in the new editor. Add a payment link as a redirect destination after form submission, either for all visitors or conditionally based on their responses. Both form data and payment details stay connected in HubSpot for easy tracking.

Availability: Rolling out gradually for all products and tiers; conditional logic requires Marketing Hub or Content Hub Professional or Enterprise

6. Create Contacts from the Chrome Extension

While researching a company's website, you can now create contacts directly in the HubSpot Chrome extension without switching tabs. The contact is automatically associated with the company you're viewing, keeping your prospecting momentum going.

Availability: Now live for all HubSpot products and tiers

Now in Public Beta

Check out our top features that are now available in public beta to all eligible customers.

1. Restore Property Edits for Bulk Changes

Made a mistake with a workflow or import that changed data you didn't mean to touch? Restore Property Edits lets you bulk restore recent property changes within the last seven days.

Navigate to CRM > Actions > Restore Property Edits, filter by source, property type, and date, preview what you're about to restore, and click to apply. Restored records won't re-enroll in workflows or lists.

Availability: Public beta for Enterprise customers with super admin permissions

2. Deploy Customer Agent Through Workflows and Chatflows

You can now trigger Customer Agent responses as part of your automated workflows or existing bot logic, no additional setup required. Use workflow branches based on contact, ticket, or conversation properties to control exactly when the agent engages, whether that's routing billing inquiries to AI first or deploying the agent only for specific customer segments.

Availability: Public beta for Professional and Enterprise tiers across all hubs

3. Snooze Tickets in Help Desk

Temporarily hide tickets from your views to stay focused on what needs attention now. Tickets automatically unsnooze when customers reply, the snooze time expires, or you manually bring them back.

Availability: Public beta for seated Service Hub Professional and Enterprise users

4. Custom Views on Reports and Dashboards Lists

Create personalized filtered views of your reports and dashboards with pinned tabs. Filter by owner, shared status, date created, last viewed, or tags—then save your view and define its visibility.

Availability: Public beta for all Professional and Enterprise subscriptions

5. Create Quotes Through Breeze Assistant

Generate quotes from anywhere in HubSpot by asking Breeze. The assistant intelligently selects templates and lets you preview the quote outline before creation. The more details you provide, such as template or line items, the better the result.

Availability: Public beta for Commerce Hub Professional and Enterprise

This month's updates center on giving teams more control over ticket lifecycles, sequence behavior, AI agents, and more. Whether you're managing high-volume support queues or fine-tuning your sales automation, these updates help improve how your team works.

Want to catch up on all the latest product updates? Log into your HubSpot account, click your account dropdown in the top right, and select "Product Updates" to see what's new.