Once a customer submits on a pop-up form, the next step is to follow up with them. This is a crucial step. Someone just took the time to visit your website, read up on your company, and give you their information. By following up with a tailored email specific to the pop-up form they submitted, you can deliver a piece of content to these site visitors, or continue to nurture these new leads into loyal customers.
For these reasons, you can now send a sequence of up to three follow up emails within the pop-up forms tool.
To get started, navigate to the ‘Follow up’ tab within the pop-up form editor. From here, you will be able to create a sequence of up to three follow up emails and customize the send schedule from directly within the pop-up forms tool.
This is now live to all Marketing Hub Starter, Professional and Enterprise users. Marketing Hub Professional and Enterprise users can also use Workflows to create even more nuanced drip email campaigns.