Report on the Success of your Personalized Content with Smart Content Reporting
As consumers, we’ve come to expect some level of personalization when we interact online. From Amazon recommendations to Google search results, we’re used to being presented with the information or products that are most relevant to us.
With HubSpot CMS, you achieve this personalization through smart content but it wasn’t always clear how the personalized version of your page performed. With smart content reporting, you’re now able to determine what is working, what needs to be edited, and where your site might benefit from additional smart content.
Here’s how it works:
On any published page that has smart content, you will now see a third tab labeled “Smart content” that will let you report on the success of your smart content against the default version of the page. You’ll be able to report across a number of different page metrics and see this data across the timeframe that you specify.
Who gets it?
Available to all Marketing Hub Professional and Enterprise customers, as well as users of the HubSpot CMS.