October 2025 Product Updates

[MeganDumas]

This month's product updates make it easier to connect your teams, refine your targeting, and deliver better customer experiences. With new segmentation previews, a redesigned automation experience, smarter deal insights, and enhanced service tools make the tools you know even faster and more intuitive. From improved content management to expanded commerce and CRM capabilities, these updates work together to help you grow smarter and move faster across your entire customer platform. 

 

Marketing Hub

Preview Segment (List) Filters 

Preview segment results before saving with real-time filtering. See exactly how many contacts match your criteria as you build, ensuring accurate audience targeting without trial and error. 

*available to all hubs and tiers

Automation Overview Redesign 

Navigate automation capabilities with a completely redesigned overview page. Improved organization and clearer pathways help you discover and implement automation opportunities faster. 

*available to all Hubspot Pro+ customers

Enhanced Segment Builder Experience with New Advanced Features 

Build more sophisticated segments with enhanced filtering capabilities. New advanced features provide greater control over audience definition, enabling more precise targeting. 

*available to all hubs and tiers

Content Hub

Improvements to Video Library UI 

Navigate your video content more efficiently with an improved library interface. Enhanced organization, search, and preview capabilities make video management easier. 

*available to all Content Hub Pro+ customers

Marketing + Content Hub

Customize Brand Voice and Identity Across Brands 

Define unique AI voices for multiple brands or business units. Scale personalization across your portfolio with distinct brand personalities for each entity. 

*available to all hubs and tiers

Redesigned video picker 

Select videos for content more easily with a redesigned picker interface. Improved search, filtering, and preview options help you find the right video quickly. 

*available to all Marketing and Content Hub Pro+ customers

Sales Hub

Leads can now be renamed and toggled on/off 

Customize lead terminology and visibility to match your sales process. Rename the lead object to fit your vocabulary or disable it entirely if not needed. 

*available to all Sales Hub Pro+ Customers

Create Quotes from Deal Index 

Generate quotes directly from your deal index view without opening individual records. Speed up your quoting process by creating and sending quotes in fewer clicks. 

*available to all Sales Hub customers

Deal Insights CRM Card 

Get AI-powered insights about your deals directly on the record page. Surface important patterns, risks, and opportunities that help you prioritize actions and close deals faster. 

*available to all Sales Hub Pro+ Customers

Leads Are Now a Standard CRM Object 

Work with leads as a fully supported standard object. Previously in beta, leads now have complete CRM functionality including workflows, reports, and integrations. 

*available to all Sales Hub Pro+ Customers

Learn More

Service Hub 

Round Robin: New ticket distribution option for Help desk tickets 

Distribute incoming tickets evenly across your team with round-robin assignment. Ensure balanced workloads and faster response times with automated, fair ticket distribution. 

*available to all Service Hub Pro+ customers

User-Level Ticket Visibility in Customer Portal 

Control ticket visibility at the user level in the customer portal. Perfect for complex organizational structures where different users need access to different subsets of tickets for proper security and privacy. 

*available to all Service Hub Pro+ customers

Timestamp visibility in the Customer portal 

Display timestamp information in the customer portal for better transparency. Customers can see when tickets were created, updated, and resolved, improving communication and expectations. 

*available to all Service Hub Pro+ customers

Task Queues in CS Workspace 

Organize customer success tasks with dedicated queues. Prioritize activities, assign work, and track completion across your CS team with structured task management. 

*available to all Service Hub Pro+ customers

Availability Status Selector: Set Temporary "Away" Status 

Manage availability expectations with temporary away status. Set yourself as away for specific time periods, automatically returning to available when the period ends. 

*available to all Service Hub Pro+ customers

Help Desk Customizable Search Results Columns 

Customize which information appears in help desk search results. Tailor your view to show the most relevant ticket details, improving efficiency when reviewing search results. 

*available to all Service Hub Pro+ customers

Help Desk Spam View Filters 

Filter and manage spam tickets more effectively with dedicated spam view options. Keep your help desk clean by quickly identifying and handling spam submissions. 

*available to all Service Hub Pro+ customers

Spaces: Dedicated Working Areas for Teams in Help Desk 

Create dedicated workspaces for different support teams within the help desk. Each space has its own views, filters, and workflows, enabling teams to work efficiently without interference. 

*available to all Service Hub Enterprise customers

Help Desk Search Improvements 

Find tickets and information faster with enhanced search capabilities. Improved relevance ranking and filtering help support teams locate what they need in seconds. 

*available to all Service Hub Pro+ customers

 

Sales + Service Hub

Pathfinder in Customer Journey Analytics 

Uncover the most common paths leads and customers take with your brand—automatically. Customer Journey Paths reveal patterns in how prospects navigate your touchpoints. 

*available to all Sales and Service Hub Enterprise customers

A new workflow creation experience 

Create workflows faster with a completely redesigned creation experience. Improved UI and intelligent suggestions help you build automation more efficiently. 

*available to all Sales and Service Hub Pro+ customers

Blocked Numbers List (Outbound Calls) 

Maintain a blocklist of numbers your team should never call. Prevent accidental outreach to competitors, unsubscribed contacts, or other restricted numbers, protecting your reputation.

*available to all Sales and Service Hub Starter+ customers

Import Goals via CSV 

Bulk import goals from CSV files to scale your goal-setting process. Perfect for setting team or company-wide goals without manual one-by-one creation. 

*available to all Sales and Service Hub Starter+ customers

Commerce Hub

Customize Quote Acceptance Section with Rich Text 

Personalize the quote acceptance experience with rich text formatting. Add branded messaging, terms, and calls-to-action that reinforce your value proposition at the moment of decision. 

*available to all Commerce Hub Pro+ customers 

Updated Quote Expiration Logic for CPQ 

Manage quote validity with improved expiration logic. Set precise expiration rules that automatically update quote status, ensuring prospects work with current pricing and terms. 

*available to all Commerce Hub Pro+ customers 

New Bank Debit Payment Methods (SEPA, BACS, PADs) for HubSpot Payments 

Accept bank debit payments from European and international customers. SEPA, BACS, and PADs support expands your payment options, reducing friction for customers who prefer direct debit. 

*available to Commerce Hub customers with HubSpot Payments 

Automatically Apply Checkout Fees Based on Payment Method 

Add processing fees or surcharges automatically based on selected payment method. Maintain margins by passing along payment processing costs transparently at checkout. 

*available to all Commerce Hub customers 

Subscription Retries for Card Payments 

Automatically retry failed subscription payments with smart retry logic. Reduce involuntary churn by attempting charges at optimal times, recovering revenue from temporary payment issues. 

*available to all hubs and tiers

Learn More

Additional Quote Activity Tracking 

Track more quote interactions including views, downloads, and time spent. Understand prospect engagement with your quotes to time follow-ups perfectly and address concerns proactively. 

*available to all Commerce Hub Pro+ customers 

Data Hub

Easily request new data sources for data studio 

Submit requests for new data source integrations directly from data studio. Help shape the data studio roadmap by requesting the connections you need most. 

*available to all Data Hub Pro+ customers

Databricks connection to Data Studio 

Connect Databricks to HubSpot's data studio for advanced analytics. Bridge your data warehouse with CRM data for unified business intelligence and reporting. 

*available to all Data Hub Enterprise customers

App Marketplace

Google Meet App: New Redesign for Advanced Global Settings 

Configure Google Meet integration with a redesigned settings interface. Improved organization makes it easier to manage meeting recording, transcription, and sync preferences. 

*available to all hubs and tiers 

App workflow Action Insights 

Understand how custom workflow actions perform with detailed insights. Track execution times, success rates, and errors to optimize your custom automation. 

*available to all hubs and tiers 

2,000+ Apps and 2.5M+ Active Installs: New and Recently Updated Apps 

Explore an expanding ecosystem with over 2,000 apps and 2.5 million active installations. Browse newly added and recently updated integrations to extend HubSpot's capabilities. 

*available to all hubs and tiers 

Zapier App: Additional CRM Objects Support 

Connect more HubSpot objects to Zapier with expanded support. Automate workflows between HubSpot and 5,000+ apps using more of your CRM data. 

*available to all hubs and tiers 

Partner App Churn Analysis 

Understand app usage patterns with partner churn analysis. Track which apps are being uninstalled and why, helping developers improve retention.

*available to all hubs and tiers 

Edit in Descript 

Edit videos directly in Descript from HubSpot. Seamlessly move between platforms to refine your video content with professional editing tools. 

*available to all HubSpot Pro+ customers

Smart CRM 

Enhanced board experience and Board View for Contacts & Companies 

Visualize contacts and companies in board view with enhanced functionality. Manage your entire CRM visually with drag-and-drop workflows that work beyond just deals.

*available to all hubs and tiers

Updated CRM Association Cards 

Navigate associated records more efficiently with improved association cards. Enhanced sorting, searching, and inline scrolling make it easier to find and manage related records. 

*available to all hubs and tiers

Customer Agent AI Recommended Short Answers 

Improve AI agent responses with recommended short answers. The AI suggests concise, relevant replies that can be sent with one click, speeding up customer support. 

*available to all HubSpot Pro+ customers

Enhanced safeguards for bulk subscription changes 

Protect against accidental bulk subscription changes with enhanced warnings and confirmations. Additional safeguards prevent mass unsubscribes or subscription modifications. 

*available to all hubs and tiers

Import now shows file requirements on the file upload step of import 

Understand import requirements before uploading with inline guidance. See required file formats, column mappings, and data expectations right when you need them. 

*available to all hubs and tiers

Personalization tokens in email templates now support fallback values 

Ensure professional email presentation with fallback values for personalization tokens. When contact data is missing, your specified fallback displays instead of blank spaces or errors. 

*available to all hubs and tiers

Login Experience Redesign 

Log in faster with a streamlined authentication experience. The redesigned login flow is more intuitive and secure, reducing friction while maintaining enterprise-grade security. 

*available to all hubs and tiers

Remove Whitespace and Format Casing in Text Properties 

Maintain pristine data quality with automatic text formatting that removes extra whitespace and applies consistent casing. Say goodbye to messy data entry and standardized records. 

*available to all hubs and tiers

Enhanced Filtering with New "Contains Exactly" Operators 

Filter records with precision using new "contains exactly" operators. Find exact matches in multi-select fields and text properties, improving list accuracy and segment precision. 

*available to all hubs and tiers

Object Library Migrating into Data Model Builder 

Access your custom objects in the unified data model builder. This migration consolidates object management, making it easier to understand and configure your CRM structure. 

*available to all hubs and tiers

Target Object Name in Security Activity Export 

Export security activity logs with human-readable object names included. Improve audit efficiency by seeing what was accessed without cross-referencing IDs. 

*available to all hubs and tiers

Drag and Drop Reports onto a Dashboard 

Build dashboards faster with drag-and-drop functionality. A new side panel lets you browse and add saved reports or templates directly to your dashboard. 

*available to all hubs and tiers

Custom Assistants can now read HubSpot CRM data 

Empower custom assistants with direct access to CRM data. Your specialized AI assistants can now query contacts, deals, and other records to provide contextual, data-driven responses. 

*available to all HubSpot Starter+ customers

Mobile 

Tiered Pricing Line Items on Mobile 

Manage tiered pricing structures from mobile devices. View and edit complex pricing tiers on the go, ensuring your sales team can quote accurately anywhere. 

*available to all Commerce Hub Pro+ customers

View Reports in the Breeze Mobile App 

Access your dashboards and reports from the Breeze mobile app. Stay informed with analytics on the go, making data-driven decisions from anywhere.

*available to all hubs and tiers

Speech To Text into the Breeze Assistant mobile app — Now on Android and iOS 

Interact with the Breeze Assistant using voice commands on both Android and iOS. Speak your questions naturally and get instant AI-powered responses, making mobile productivity faster and more convenient. 

*available to all hubs and tiers