Releases and Updates

by: Community Manager
Community Manager

[Now live] Public website themes, includes new collection for free CMS tools

What is it?

Website Themes & Templates is now publicly available without being logged into HubSpot, including a new collection of free themes. The collection is specifically built for free CMS tools compatibility and guides new users through their website building journey. Expertly crafted by third-party providers and quality tested by HubSpot, this collection houses website themes for our most popular use cases, like small business, marketing, nonprofit, and more.


Themes include:

  • Podcastio – set up a podcast website in minutes, no coding needed.
  • Environmental – bring environmental projects to life with this eco-friendly design.
  • Quest – offer professional services with this simple, yet flexible format.
  • Inkd – put artistic services on display with this sleek and moody theme.
  • Cash Loan Free – balance elegant with structure, for financial services.

View the latest collection, with more themes on the way!


Why does it matter?

With the new collection of free themes built specifically for free CMS tools, users can create cohesive websites and experience the power of HubSpot for free.

Previously, only existing HubSpot customers were able to view and install website themes. Now, anyone can view and discover all themes in the marketplace, and users of free CMS tools can install any theme from the Free CMS Website Themes collection to help grow their business.


How does it work?

Go to Website Themes & Templates, click themes, then find the Free CMS Website Themes collection.


Selecting from the collection, new users will be directed through a free CMS account creation flow before officially installing the theme of their choice.


For existing customers, this is an improvement to the experience with more free themes to choose from. Customers can instantly download any theme they’d like, including those in the Free CMS Website Themes collection, since they are compatible with all plans.


Who gets it?

Existing and prospective customers can now publicly view Website Themes & Templates. The new collection is accessible to all, specifically designed to help free CMS tools users get started.