Why does it matter?
How does it work?
Within the GDPR, a contact of yours has the right to request that you delete their data at any time. Now when you delete that contact in HubSpot, they will also be deleted from any syncing Facebook or Google ads audiences, ensuring that you no longer send advertisements to this contact.
Finally, any consent fields from your Facebook lead ads will now sync over to HubSpot as a new contact property. Each of these properties will be labeled with “FB Consent” at the beginning, making it easy for your to create lists of contacts who have actively given you consent to be contacted and bulk update their subscription type.
Who gets it?
These features are available for all HubSpot users.
Want to learn more?
The following knowledge docs go over these updates in length:
What language is it in?
All languages supported by HubSpot