[Now Live] Embedded Contact Create attribution reporting within Campaigns

[AparnaPrasad]

What is it?

A whole new suite of embedded Contact Create Attribution reports built directly into the Campaigns tool.

Why does it matter?

Attribution reporting is a holistic way to see which of your efforts actually helped you reach your goal. Campaigns are one of the most powerful ways to align your team around specific, goal-driven initiatives. Bringing attribution reporting into your Campaigns tool enables you to see the impact your campaign had. Moreover, you get an incredibly detailed breakdown of the part each individual asset/interaction played for your business.

How does it work?

When you visit the details page for a campaign, you'll see the "Attribution" tab within the Campaigns tool, labeled [New]:

Navigating to the Attribution tab itself next, you'll find a few options presented to you:

First, you'll see an option to modify the date ranges reported on (defaulting to the "Start date" of the campaign), and add/modify the attribution models used. From here you have several embedded reports at your fingertips including:

• Asset type by contacts created
• Assets by contact created
• Interaction source by contacts created
• Interaction type by contacts created

You can view the embedded reports, and stack attribution models to gain a broad overview of the impact your campaign has had on your business, including the ability to drill into specific data points:

Under the "Actions" menu for each report, you can also save that chart to a new/existing dashboard, open this report in the report builder as a jumping off point to make further customizations, or export the data behind the report to CSV/XLS/XLSX format:

Who gets it?

This feature is currently available for Marketing Hub Professional and Enterprise customers.