HubSpot's global search functionality will now return results for custom objects, in addition to standard objects like contacts, companies and deals. This feature is now available to all accounts with access to custom objects.
Why does it matter?
In order to succeed with your CRM, you need to be able to find what you're looking for quickly and easily. That applies to the standard stuff: the people in your database, their support tickets, the companies they work for, and the sales opportunities they're associated with. But it also applies to information that's more unique to your business — real estate listings, donors, bike rentals, or anything else — that's stored as custom objects.
With today's update, you can now find custom objects through the global search (within the top navigation). That'll make your team's process more efficient, and help you use HubSpot better and faster.
How does it work?
When you use the global search in the top navigation, you'll now see custom object records that meet your search criteria (in addition to any other results).