Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

[Now Live] A/B Test Web Pages

UPDATE: This feature is now live to all Marketing Hub Professional and Enterprise users on the CMS.

Just like emails, CTAs, and landing pages, you can now run A/B tests on web pages.

Why does it matter?
In the past, HubSpot has limited A/B Tests to a few select tools. If you wanted to know whether or not a specific image generated more clicks in your email, or conversions on your landing page, you could easily do that. But what if you wanted to know whether or not one image increased average time on your pricing page vs another image? Or if changing up the copy on your ‘About us’ page led to more submissions on your ‘Contact us’ form? With this update, you can finally run A/B Tests across all your website pages to learn from your site traffic, and determine exactly what yields the best results.

Adding this functionality also resolves this long standing community post.

How does it work?
A/B testing a web page works exactly the same way as A/B testing a landing page. Once you’ve drafted your web page, you’ll now see the option to create an A/B variant of your page when clicking the ‘More’ button next to any of your web pages.


Once your A/B tests are live, you’ll be able to compare the two variants from the details screen, and choose a winner of the A/B test based on which version is performing better.


Who gets it?
This is feature is now available to all Marketing Hub Professional and Enterprise users on the CMS.

What language is it in?
All languages supported by HubSpot