New Collection: the 2025 Essential Apps for Data Activation

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Is your data working for you, or gathering dust? Too often, valuable insights get trapped in siloed tools, disconnected from the systems where action actually happens.

Now, imagine blending those data sources with HubSpot customer data, then instantly activating it in your next report, workflow, segment, or sync. Instead of watching opportunities slip away, you would be turning them into results.

That is the vision behind the 2025 Essential Apps for Data Activation collection: 11 handpicked apps that, when paired with HubSpot, help you unlock your data’s full potential and put it to work for better AI performance and automation.

Check out the full lineup below, or head straight to the HubSpot App Marketplace to explore the collection.

 

Data Icons

Snowflake and Google BigQuery for data studio are the headliners of modern data warehousing, built for scale, precision, and serious growth. And two icons, Google Sheets for data studio and Microsoft Excel 365 for data studio, are brand new additions to the HubSpot App Marketplace. 

Usage Obssessed

Amplitude and Pendo are trendsetters in product intelligence, giving leaders a way to tap into customer behavior.

The Foundation Layer

Amazon S3 for data studio makes its debut in the HubSpot Marketplace as the ultimate data vault, secure, reliable, and always ready to fuel your next activation.

Finance, Activated

Xero, Stripe, and QuickBooks Online bring financial clarity by bringing invoice and payment information into HubSpot, while Shopify turns storefront and purchase transactions into activation levers.

✨ Ready to explore the collection? Visit the HubSpot Marketplace to see all the apps that made it to the essential apps for data activation collection.

 

Works with Data Studio 

Many of the apps in this collection work with the new data studio in Data Hub, an exciting new release announced at INBOUND 2025. With data studio, anyone can blend data in a familiar, spreadsheet-like interface with the help of AI. You can create custom datasets to power advanced segmentation, automation, and reporting. You can also easily manage the flow of data between multiple data sources, including many of the apps in this new collection and more.