July 2025 Product Updates

[MeganDumas]

This month, HubSpot continues to evolve as a unified customer platform with powerful enhancements across the board. From improved content workflows to stronger CRM controls, our latest product updates help teams work smarter and deliver better experiences at scale. 

Marketing Hub

Meta Changing WhatsApp Conversation Pricing Effective July 1 

HubSpot has aligned with Meta's new WhatsApp pricing model that changes the unit of measure for conversations. You'll need to review your messaging costs to ensure budget alignment with the new structure. 

*available to all Marketing Hub Pro+ customers 

Manage Video Captions in Social Editor 

A new Manage Captions button lets you view, edit, and control video captions before publishing social posts. This ensures accessibility and helps you reach broader audiences, including viewers watching without sound. 

*available to all Marketing Hub Pro+ customers 

Undo/Redo Buttons added in the Social Composer 

New undo and redo buttons have been added to the Social Composer. You can quickly restore accidentally deleted content or revert unwanted changes, speeding up your content creation workflow.

*available to all Marketing Hub Pro+ customers 

Add External Social Posts to a Campaign 

External social posts created outside HubSpot can now be added to your campaigns. This provides a unified view of all social efforts for better performance tracking and ROI measurement. 

*available to all Marketing Hub Pro+ customers 

Faster Email Client Testing 

Preview your emails instantly within a new UI across 100+ email clients including Gmail, Outlook, and Apple Mail. This faster testing process helps you catch rendering issues before sending, improving email deliverability and appearance. Learn More

*available to all Marketing Hub Pro+ customers 

Ad Conversion Events Available to Starter

Marketing Hub Starter users can now create up to 5 ad conversion events directly from their portal. These events optimize ad delivery by sending conversion data back to ad platforms for better targeting and performance. 

*available to all Marketing Hub Starter+ customers 

IP-derived Visitor Country Segmentation in Buyer Intent 

You can now filter and segment companies in Buyer Intent based on the country their visitors are coming from. This geographic insight helps you prioritize outreach to companies showing interest from specific regions and tailor your sales approach accordingly. 

*available to all hubs and tiers

Video Library

A dedicated video library centralizes and simplifies your video content workflows, separate from the general files manager. This specialized app provides video-specific features and organization that help you manage video assets more effectively. Learn More

*available to all Content Hub Pro+ customers 

Export from Descript 

You can now export videos directly from Descript into HubSpot, streamlining your content creation workflow. This integration eliminates the need to download and re-upload files, saving time in your video marketing process. 

*available to all hubs and tiers

Marketing + Content Hub

Access AI-Powered Video Marketing App from Pages 

The AI-powered video marketing app is now accessible directly from landing pages. You can create more engaging experiences that capture visitor attention and improve conversions without switching tools. 

*available to all Marketing, Content, and Service Hub Pro+ customers 

Sales Hub

Enhanced Deals Sidebar Experience 

The deals sidebar has been redesigned with a two-column layout showing comprehensive deal information alongside activities. This helps you make informed decisions quickly while maintaining context during customer interactions. 

*available to all Sales Hub Pro+ customers 

Manually Score Deals and Companies with Sales Hub 

The Lead Scoring app now supports manual scoring of deals and companies. You can assign custom scores based on qualitative factors to ensure your team focuses on the most strategic opportunities. 

*available to all Sales Hub Pro+ customers 

Service Hub 

Edit Email Conversation History in Help Desk and Inbox 

Email conversation history is now visible and editable when composing replies. You can remove unnecessary quoted text or sensitive information to create more professional customer communications. 

*available to all hubs and tiers

User-based Ticket Capacity Limits by Ticket Type 

Service managers can now set individual limits for open tickets by type (calling, messaging, email) per user. This helps balance workloads and prevent agent burnout while maintaining service quality standards. 

*available to all Service Hub Enterprise customers 

Delta Changes on the Help Desk Summary Tab 

Time comparison features with delta indicators have been added to all Help Desk Summary metrics. You can track performance improvements and quickly identify negative trends across different time periods. 

*available to all Service Hub Pro+ customers 

Gain Deeper Insights into Your Help Desk Summary Tab Metrics 

Metrics on the Help Desk Summary Tab now link directly to relevant Help Desk views. You get instant context and can troubleshoot support performance issues faster by drilling into specific data. 

*available to all Service Hub Pro+ customers 

Never Log Overrides Existing Contacts for Inbox and Help Desk Email 

The Never Log list now prevents email engagements from being created when team email addresses contact those on the list. This keeps your contact records clean and focused on actual customer interactions. 

*available to all hubs and tiers

Ticket Routing Engine: Update to Balanced Distribution and Active Call Assignment 

The balanced distribution model now considers all open tickets when routing, not just recent assignments. This improvement ensures truly balanced workloads across your support team and prevents any agent from being overwhelmed. 

*available to all Service Hub Pro+ customers 

Sales + Service Hub

Mobile Inbound Calling 

Incoming calls to your HubSpot number can now be answered directly from the mobile app. You receive instant caller information and full call logging, ensuring you never miss critical opportunities while away from your desk. Learn More

*available to all Sales Hub and Service Hub Starter+ customers 

Commerce Hub

Custom and Default Net Payment Terms on Invoices 

You can now set custom net payment terms and establish company-wide defaults for invoices. This standardizes payment expectations like Net 30 while maintaining flexibility for special client agreements. 

*available to all hubs and tiers

HubSpot Payments Available in Canada 

HubSpot payments is now available to Canadian customers, allowing direct payment collection within HubSpot. This expansion brings integrated payment processing to Canadian businesses, eliminating the need for third-party payment solutions. 

*available to all Commerce Hub Starter+ customers 

Switch to HubSpot Payments from Stripe Payment Processing 

Commerce Hub customers using Stripe can now easily switch to HubSpot payments directly from the Payments Account settings. This seamless transition lets you consolidate payment processing within HubSpot for better data integration and simplified operations. 

*available to all Commerce Hub Starter+ customers 

Developer Platform

Campaigns API Improvements: Feature Expansion & New Endpoints

New functionalities and endpoints have been added to the Campaigns Public API. This enables you to build sophisticated integrations with custom reporting dashboards and deeper automation. 

*available to all Marketing Hub Pro+ customers 

Campaigns API Improvements: Scope Enhancement & Property Deprecation 

The Campaigns API now features enhanced scopes and updated property structures. Your integrations can access campaign data more efficiently while maintaining compatibility with cleaner APIs. 

*available to all Marketing Hub Pro+ customers 

Add Deal Collaborators from a Workflow & via API 

You can now set and update Deal Collaborators through workflows and the CRM API. This automation capability ensures the right team members are notified and involved based on deal progression or other triggers. 

*available to all hubs and tiers

App Marketplace

App Insights: Portal and Trends Data 

App partners can now view daily, weekly, and monthly API usage trends for selected operations. This helps you optimize application performance and scale effectively with customer growth. 

*available to all hubs and tiers

Shopify App Update: Revenue Reporting for Orders 

The Shopify Data Sync app now tracks revenue from orders generated through marketing assets. This new reporting capability helps you measure ROI and optimize your e-commerce marketing strategies. 

*available to all Marketing Hub Enterprise customers 

77+ new and 15+ featured updated apps in the HubSpot Marketplace 

The HubSpot Marketplace added 77+ new apps and featured 15+ updated apps including major platforms like Shopify. This expansion provides more integration options and enhanced functionality for extending HubSpot's capabilities.

*available to all hubs and tiers

HubSpot Connector for ChatGPT 

The expanded HubSpot connector for ChatGPT now handles both quick everyday questions and deep research tasks. You can leverage AI to analyze your CRM data and get insights through natural language queries. 

*available to all hubs and tiers

Unify Buyer Insights in Your Deal Records with the Trumpet App for HubSpot 

The improved Trumpet app for HubSpot now unifies buyer insights from Trumpet's personalized digital sales rooms directly in your deal records. This centralized view helps you understand buyer engagement and tailor your approach accordingly. 

*available to all hubs and tiers

Smart CRM 

Change or Disconnect Properties on Forms 

Form fields can now be disconnected from CRM properties or reconnected to different ones without rebuilding. This saves significant time during form optimization and helps you adapt quickly to changing data needs.

*available to all hubs and tiers

Security Settings Redesign 

The Security settings page has been reorganized into three clear tabs: Login, Permissions, and Sensitive Data. This new structure helps you navigate security configurations more efficiently and manage access controls faster. 

*available to all hubs and tiers

Create Multi-Select User Properties 

HubSpot User properties can now be configured as multi-select fields. This allows you to track multiple team members on deals or projects in a single property field. 

*available to all hubs and tiers

URL Property 

A new URL property type has been introduced for storing web addresses. This ensures proper formatting and validation while enabling direct clickable links from record pages. 

*available to all hubs and tiers

Basic Record Cloning 

You can now create new records by cloning existing ones with their properties and associations. This saves time when creating similar deals, tickets, or custom objects that share common attributes. 

*available to all hubs and tiers

Configure Activity Association Defaults for Additional Objects 

Automatic association rules for emails, calls, and meetings now extend to additional CRM objects. This improves data accuracy by ensuring activities are properly linked without manual intervention. Learn More

*available to all hubs and tiers

Automated Scheduling for Backups 

CRM data backups can now be scheduled to run automatically weekly or bi-weekly. This protects your critical business information without manual intervention while maintaining compliance requirements. 

*available to all HubSpot Enterprise customers

Send DNS Setup Records for Web Content to a Colleague

A new feature lets you send DNS setup links directly to IT team members or webmasters. This streamlines technical configuration and reduces back-and-forth communication about DNS requirements. 

*available to all hubs and tiers

Share Feedback on Betas

You can now submit feedback for beta features and live updates directly from the Product Updates page. This direct channel ensures your team's needs are considered in HubSpot's product development. 

*available to all hubs and tiers

Lists - Filter by Used In Channel 

You can now filter lists on the List Index page based on where they're used across HubSpot. This helps you safely manage your database without accidentally affecting active workflows or campaigns. 

*available to all hubs and tiers

Create Campaign and List Calculated Properties 

You can now create calculated properties for Campaign and List objects that automatically compute values. This enables advanced reporting and segmentation based on dynamic calculations rather than static values. 

*available to all HubSpot Pro+ customers

Duplicate File Notification and Removal 

File deduplication alerts you when uploading files that already exist in your HubSpot account. This prevents duplicate uploads, saves storage space, and keeps your file manager organized without manual cleanup. 

*available to all hubs and tiers

Association Limit Increase

Paid accounts can now associate individual records with up to 100,000 other records, a significant increase from previous limits. This expanded capability supports complex business relationships and comprehensive data connections. 

*available to all HubSpot Starter+ customers

Enhancements to Options Formatting in Property Export File 

Property options now display in a simplified, readable format in export files. This improvement makes it easier to review and share property configurations with team members or external consultants. 

*available to all hubs and tiers

Conditional Display Logic on All CRM Cards, Locations, and Tabs 

Super Admins can now control which CRM cards and tabs are visible based on property values across all locations. This creates cleaner, more relevant interfaces by showing only the information users need based on record context. 

*available to all hubs and tiers

Property Export File Now Includes Last Updated Time and Source 

Property export files now include Last Updated Time and Source columns for better tracking. This additional metadata helps you understand when properties were modified and what triggered the changes. 

*available to all hubs and tiers

Appointment Name Property Required for Record Creation 

The appointment name field is now required when creating appointment records in HubSpot. This ensures better data quality and makes it easier to identify and track appointments across your system. 

*available to all hubs and tiers

Association Configuration Changes are Included in the Audit Log 

You can now view changes to association configurations in the Audit Log, including new associations, updates, and deletions. This enhanced tracking provides better visibility into system changes for compliance and troubleshooting. 

*available to all hubs and tiers

Bulk Actions in Smart Properties

Smart properties can now be filled with data in much larger ways, allowing you to fill entire lists or filtered views in a click. This bulk capability saves hours of manual data entry while enriching your CRM with valuable insights. 

*available to all hubs and tiers