HubSpot announced the launch of a new template marketplace featuring hundreds of powerful web designs composed of themes and new standalone modules. Key features include:
HubSpot Template Marketplace hosts new getting started content and an enhanced collection experience that highlights some of our favorite themes, including the latest Best Themes for New Modules.
Themes are a cohesive bundle of page templates and design components with plenty of styling options, so users can quickly bring their websites to life.
Modules are reusable building blocks that add more functionality to a website, going beyond the basics of a theme.
New standalone modules include:
More interactive displays, like cards with flip animation, unfurling content, video playlists, and hover effect imagery.
More engaging designs, like animated statistics, scrolling ticker tape, and countdown clocks.
More elegant formatting, like stylized headers and quotes, visual timelines and maps, image and logo galleries.
More compelling offers, like pricing, donation, and subscription calls-to-action.
To browse these modules and more, visit the new modules tab on the template marketplace.
*available to all hubs and tiers
**anyone can view the Template Marketplace without being logged into HubSpot
Marketing Hub + CMS Hub
The Campaign Template Library Now Offers 10 New HubSpot Templates
The campaign templates library now features 10 new out-of-the-box HubSpot campaign templates, making it even easier for you to create successful multi-channel campaigns in HubSpot:
Require or request approval before publishing a landing page.
*available to all Marketing and CMS Hub Enterprise customers
Google Enhanced Conversions
Google enhanced conversions is an ad conversion events feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. The feature uses a secure one-way hashing algorithm called SHA256 on your first-party customer data, such as email addresses, before sending to Google.
Introducing the ability to create ad goals from within the Ads tool! You can now create four different ad goals and track their progress from the Analyze tab within Ads:
Use Bulk Actions to Update WhatsApp Consent for Multiple Contacts
Customers can use bulk actions to bulk update WhatsApp consent for one or more contacts in their portal.
This is at parity with the current email bulk action update experience.
*available to all Marketing and Service Hub Pro+ customers
Sales Hub + Service Hub
Working Hours + Custom Voicemails
Working Hoursallows you to set user availability in HubSpot. By setting working hours, reps can better manage their availability and ensure that they're available to take calls during business hours. Users can set their daily availability by hour and timezone. This can be especially important for businesses with global customers, as your reps can set their working hours to align with specific time zones.
For admins, having calling reps set their working hours enables you to plan staff coverage more efficiently, ensuring that there are enough reps available to handle incoming calls.
Custom Voicemailsallow your teams to add a personalized touch to voicemail messages so your customers and prospects can connect directly with your brand. Having a personalized greeting that includes information such as the rep's name, company, and availability will allow you to save time and ensure that every caller receives a consistent and professional message. This can help build stronger relationships with customers and prospects, and increase the chances of them leaving a message or returning your call.
*available to Sales and Service Hub Starter+ customers
Inbound Calling Tab Now has a Dedicated Window
Now, the Inbound Calling tab opens in a dedicated browser window. The Call tab page enables you to receive inbound calls in your HubSpot browser. The page must remain open to receive inbound calls.
*available to all Sales and Service Hub Starter+ customers
Book Meetings on Behalf of Other Users in Service Hub
We recently introduced a new feature that enables users to schedule meetings for their peers within the meeting scheduling flow - making it easier for teams to understand who is booking meetings and for whom. In addition to currently being available to Sales Hub Pro and Enterprise users, this is now available for Service Hub Professional and Enterprise paid users!
*available to all Sales and Service Hub Pro+ customers
WhatsApp Improvements in the Conversations Inbox
We recently released the following updates to WhatsApp in the Inbox:
Read Receipts, Message Metadata, Message Quarantining, and Move between inboxes
*available to all Marketing and Service Hub Pro+ customers
Meeting Rotations in CRM Scheduling
You can now book meetings on behalf of others through a round-robin rotation right from the contact, company, deal, or ticket record in the CRM.
*available to all Sales and Service Hub Pro+ customers
Log Emails to the CRM Retroactively
The ability to log an individual email from your inbox with the click of a button.
*available to all hubs and tiers
Renaming Prospects to Website Visits
With the addition of the prospecting workspace (currently still in public beta) to Sales Hub, we're renaming the prospects tool to "Website Visits" to better distinguish the purpose of the two tools and the functionalities they provide.
Over the coming months, we will be working on integrating the data in the prospects tool (now website visits tool) into the prospecting workspace to help sales teams better source and engage target accounts. Stay tuned.
This is purely a name change. We have made no functional changes to this tool.
*available to all hubs and tiers
Log Emails to Custom Objects from Gmail & O365
The ability to log emails to HubSpot custom objects from within Gmail and web-based Office 365.
*available to all customers with access to HubSpot custom objects
Operations Hub
Daily AI-Powered Duplicate Checks for Contacts and Companies
Daily AI-powered duplicate checks automatically scan for new duplicate contacts and companies and show potential matches to merge within the manage duplicates tool.
Link to Data Quality Formatting Issues Post-Import
After running an import, customers will now be able to see any potential formatting issues and have a direct link to resolve them within the formatting issues tool. This update also adds the ability to filter by import in the formatting issues view.
*available to all Operations Hub Starter+ customers
AI-Powered Location Formatting Suggestions for Contacts and Companies
Within the data quality formatting issues tool, we now surface location formatting suggestions for contacts and companies.
*available to all Operations Hub Starter+ customers
Increased Limit of Contact and Company Duplicate Pairs for Ops Hub Pro
You can now see up to 5,000 potential duplicate contact and companies respectively in the manage duplicates tool, powered by AI. This is an increase from the current limit of 2,000.
Find Custom Objects by Partially Typing Custom Property Value
Custom objects can now be found through their custom properties by only partially typing the value in the custom property. You can either type the text you remember from the beginning OR from the end of the custom property and Global Search will try to match with custom properties that have that keyword in their prefix or suffix and return the relevant custom objects.
*available to all hubs and tiers
Find Notes by the Note Content
Now, you can find notes on any CRM record (contacts, companies, deals, tickets) by searching on the content of the note as you can see below.
*available to all hubs and tiers
Centralized Audit Log of Security and Login Activity
With this new tool, Super Admins can view a centralized real-time audit log of their users' login activity, and security-related actions that users have taken in the account.
HubSpot payments customers can now automatically receive email notifications when they collect a recurring subscription payment or their buyer's payment fails.
*available to all Payments customers
**HubSpot Payments is available to U.S. -based customers using a Starter, Professional, or Enterprise edition of any hub
For customers enrolled in the Beta for Asset Permissioning- Lists, two security updates ensure the right individuals can access the right lists:
Consistency in filtering outside the lists tool: Users who see a limited set of lists, based on their team assignment, will only see those same lists across tools where lists can be filtered on. These include e-mail, workflows, reports, and the Contacts and Companies page.
Only Super Admins can assign a list back to All Teams.When a list is assigned to a team, members of that list are limited to records that have an owner inside that team (learn more about record ownership here). We have limited this functionality to super-admins because assigning a list back to All Teams enrolls all members who meet the list criteria, regardless of the owner.
*available to Marketing Enterprise, Sales Enterprise and Service Enterprise customers currently enrolled in the Private Beta for Lists Team Permissions
Rounding for custom calculated properties allows you to now round number values to the nearest whole number or decimal place.
*available to all hubs with Pro+ plans
Conditional Stage Properties for Custom Objects
You can now set conditional stage properties for your custom object pipelines. If you're using a custom object pipeline, you can ensure the appropriate information is collected at each stage of your business process by setting conditional or required properties by pipeline stage.
We’re introducing a new streamlined totals experience for both merchants and buyers in Quotes.
*available to all hubs and tiers
Users with Export Permissions Can Now Only Download the Original Files of Imports They Initiated
In the past, users with export permissions could download any import file from the import history table. We've recently made a change so that only super admins and the user who initiated the import in the first place are able to download these files.
*available to all hubs and tiers’
HubSpot User Interface & Knowledge Base Now Available in Danish & Norwegian
The HubSpot user interface and knowledge base are now available in Danish & Norwegian.
*available to all hubs and tiers as an UI language option
Support for Global Privacy Control
Global Privacy Control (GPC) is a signal that informs a website of visitors’ preferences when it comes to selling or sharing personal data. You can now use HubSpot to process GPC signals from your website visitors, which will be used to prevent cookie tracking without requiring visitors to decline your cookie banner.
Support for “OR” Filtering on Many Marketing Assets
Following on from the release in CRM earlier this year, we're excited to share that it is now possible to use "OR" filtering in several marketing tools. This makes it possible to create far more customisable and more useful filtering to drill in to find the exact records you're looking for.
This is supported in Marketing Campaigns, Lists, Workflows, Forms, the new CTAs tool, and Feedback Survey responses.
*available to all hubs and tiers
Updates to Deleting a Contact
Email confirmation for permanent deletions will now only be sent to the HubSpot user who deleted the contact. This confirmation will be sent automatically.
The names for the two types of contact deletions have also been made more clear – restorable delete or permanent delete – with short explanations for each choice.
*available to all hubs and tiers
Filtering Page Views by UTM Parameters in Lists
As a marketer, you rely on UTM parameters to easily track and identify the original source of your website visitors. Creating lists based on who interacted with your UTM-based links allows you to understand performance and engage with those contacts in the best way.
Arriving at the Contacts associated with a Company list usually involves:
Exporting the Company list data
Doing some magic in a spreadsheet to arrive at your associated contacts
Then importing those contact records back into HubSpot.
This update reduces that process down to a few clicks inside of the Lists tool, while also supporting the reverse: referencing existing Contact lists in Company list filters - supercharging both list types.
Trigger Workflows with Events and Custom Behavioral Events
You can now trigger workflows when an event happens! This allows for more timely and personalized automation and better matches the way in which customers think of automation.
For example, in the previous triggers world (now referred to as "filter criteria" triggers), you would set up your workflow trigger to be: contact whose city is equal to “Dublin”, then do 'x'. In the new event triggers world, your trigger will be: when a contact’s city changes to “Dublin”, then do 'x'.
Additionally, there are some new exciting updates to triggers below!
Property Validation Rules Now Enforced via APIs and Integrations
Property Validations allow admins to prevent data quality issues before they start. By setting up property validation rules, admins can control what data can be entered into their system ensuring the entry of clean, reliable, and accurate data.
Previously, these validation rules were only enforced in the UI and on mobile with manual entry but not on integrations. Starting today, when you set property validation rules in your system these rules will also be enforced via APIs and integrations.
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