Your company’s website is the central hub for your prospects’ and customers’ interactions with your online brand. The more information you have about those interactions, the more effectively you’ll be able to design your site around your buyers’ behaviors, and the more business you’ll be able to close from your website at the end of the day.
Your new web analytics dashboard brings a slew of new metrics on your website’s effectiveness --- time on site, new vs. returning visitors, bounce rate, device type (mobile vs. desktop), sessions by country, and more --- into the friendly confines of your HubSpot portal. No extra tools or tracking codes necessary.
Navigate to your Marketing Dashboard and use the Dashboards dropdown to select Web Analytics Dashboard.
You’ll be greeted by your brand new dashboard:
To start, note that your new dashboard has all the features you’re used to in HubSpot Dashboards.
Here’s a quick rundown of the reports you’ll see on the dashboard:
Need a few ideas on how to use the new data? Here some questions to get your wheels spinning:
There are new metrics I haven't seen in HubSpot before - what do these mean?
What is a session and how is it different from a visit?
A "session" and a "visit" are two different ways to categorize groups of interactions a visitor has on your website. Specifically, a visit is counted when a visitor arrives on your website from a page outside your website. A session, however, is a more comprehensive way of grouping interactions. Sessions take into account interactions other than page views, such as events and CTA clicks. Sessions also have time-based expirations, whereas a visit does not.
How will sessions change the Sources report?
At this time, sessions will not change or affect any data included in the Sources report.
Where can we leave leave feedback?
Via the in-app feedback widget.