Releases and Updates

by: HubSpot Employee
HubSpot Employee

Introducing Sidekick Connections [INBOUND Announcement]

You’ve identified a company that is a good fit for you to sell to and seems to be interested. The next logical question: Who do you reach out to? It isn’t hard to dredge up an email address from the web, but more often than not, contacting a prospect out of the blue ends up being a dead end for the seller, and an annoyance for the buyer. Sidekick Connections, a new feature of Sidekick for Business, aims to change this.

Sidekick Connections helps you identify warm pathways through the engagement graph that lives in your inbox. Authorize Sidekick Connections, and Sidekick will surface the hidden network of connections you have to your target companies. If someone on your team is connected to someone you’d like to get in touch with, requesting an introduction is as easy as a single click.

Sidekick Connections is currently in Beta, but will soon be available to all Sidekick for Business users. Stay tuned here for further updates as we make progress toward rolling it out more widely.