HubSpot's New Lead Scoring: Your Guide to the August 2025 Update

[ajacks228]

Have you heard? We're making lead scoring more powerful and intuitive. If you're currently using scoring properties, this post will walk you through everything you need to know about the transition and the enhanced capabilities coming your way.

​​Let's dive into the details of these changes and what questions you might have.

1. What’s happening?

On August 31, 2025, scoring properties will be replaced with new scoring tools. But don’t worry, new and improved tools are here to take their place:

• Marketing Professional and Enterprise customers can now create scores using the Lead Scoring tool, which features more advanced logic and actionable insights.
• Service Hub Professional and Enterprise customers can build health scores inside the customer success workspace, which features easy categorization and insights.

2. Will scores be migrated from one tool to another?

Although the two tools share some similarities, the new scoring tool significantly surpasses the old one, making migration quite challenging.

3. Is this being communicated more widely?

We have sent out the prod-notify as a way to alert customers right away and give them 8 months to migrate. We are working with the properties, lists, reporting, and workflows teams to also add an in-app banner for any assets using those scoring properties

4. Can you clarify the timelines?

May 1: The ability to create new custom score properties will be disabled. Customers will no longer be able to go to settings > new properties > and select the score field type.

August 31: Existing scores will no longer be updated as records meet any of the scoring rules or criteria that were set up. For example, if someone is meant to have +5 for a specific e-mail open, the record won’t update and any subsequent assets like a workflow that uses a change in property, will not update

Q4: Scores will periodically be deleted from customers' portals if they’re not used in an asset. If you don't use them in an asset, those scores will stop updating, and a message will let you know. 

5. How can I tell if my score is being used?

You can also go to settings > Contact / Companies / Deal properties and filter by ‘Score’ under ‘Field Types’. Here you can also view the ‘Used In’ column to see where a score is being actively used.

 

6. Will we have the ability to refine engagements by "number of times" in the new lead scoring experience?

The ability to score by # of times and the time of an event is coming in February!

Want to learn more? Check out our Academy Course for Lead Scoring and our Lead Scoring Knowledge Base Article! 

If you're looking to see how to build a lead score check out our Community Champ Casey's post on LinkedIn. She also has an amazing Lead Scoring series going on, go check it out!

We hope this has helped answer some of your questions about our new lead scoring tool, we can’t wait to hear from you!

[Jon_Sasala]

How should customers who only have Sales Hub prepare for the loss of this critical property type?

[ajacks228]

Hi @Jon_Sasala! We're actively exploring ways to expand Lead Scoring to Sales Hub users. We'll share more information in April and if needed, we can extend the deadline for specific cases!

[HVouti]

Hi! I have a couple of questions 🙂

Related to the May 1st deadline;

• We are still able to open the existing properties?
• We are still able to edit the existing properties?

Access to creating new Lead Scores:

I'm a Partner Admin in our customers' portals. I wasn't able to create new scores with the new tool without being a Super Admin. Is this going to change, or to be able to create Lead Scores with the new tool, we have ask the account's Super Admin to do them or to give us (Partner Admins) the Super Admin Access?

[FruitfulRevenue]

Looking at the new Lead Score limitiations for Fit, Engagement, and Combined - it wasn't uncommon to help clients build MQL and SQL lead scoring critiria referencing both Fit and Engagement. I expect the cost barrier for Enterprise will be a concern for many clients on this, or else custom workarounds to reference both scores to trigger a specific label or action. 

I look forward to hearing how you suggest we address this with best.

[ajacks228]

Hi @HVouti !

Regarding the May 1st deadline, yes and yes! You just won't be able to create a new property with field_type score (shown below)

Regarding access to creating new lead scores - any user can be granted access via permission settings, you will have to ask a super admin to enable it for any user.

I hope this helps!

[ajacks228]

Hi @FruitfulRevenue great question! Combined scores do let you mix and match event and property criteria. Given this feature is only available for Enterprise customers though, Pro portals can create a separate fit & intent score and then use a calculated property to combine them if needed.

I hope this was helpful! Thanks again for the question!

[Julienv17]

Hello, we're currently migrating our existing product-specific lead scoring to the new feature. 

Somehow I cannot save the newly-created score in spite of the following: 

- The sum of group limit scores doesn't exceed the overall score limit

- All criteria have been reviewed and seem complete

- Settings: No All leads will be scored, no exclusion list required.

Has any of you encountered this issue? I'd like to not have to start from scratch again.

Thanks for your help!

[PMarketing0]

Hello, will the lead score that a contact has built up, still be available somewhere after the migration to the new tool? Or will that information be deleted as of August?

[Afd-mark]

Hi,

I don't have the option Frequency. See attachments.

I would like to add the count for page views and opened marketing emails. However, for marketing emails, I can only add the "date opened." Or is this (once again) a case of HubSpot marketing, pushing everyone to upgrade to Enterprise to be able to do this?

Our scores in the Property tool are very different—we've based them on 150 = MQL and 300 = SQL. Is there an example of engagement scores? We don’t want to reinvent the wheel and spend too much time on this.

 

I see this (marketing professional):

 

[CSilbaugh12]

I'm confused why HubSpot would do this. Especially without the ability to migrate scores that have taken tons of time to create. What's the alternative/ updated solution for this going to look like? We have an enterprise Sales Hub account that depends on the ability to create and update these score properties for multiple reasons. This seems like it could be a potentially huge setback and critical limitation for the way were currently use Sales Hub. Does anyone else feel a little (incredibly) frustrated by this?

[AndresBustos]

Hi @PMarketing0 , 

Your question:

Hello, will the lead score that a contact has built up, still be available somewhere after the migration to the new tool? Or will that information be deleted as of August?

Answer:

The property will remain in your CRM. It just will no longer be updated based on criteria being met or unmet. The history of that property will also remain. 

[AndresBustos]

@Afd-mark We just released 'Recency' last week. Letting specify a timeframe for each rule. We are now working in 'Frequency' and should have that by end of April

[AndresBustos]

@CSilbaugh12 We are working on enabling Lead Scoring for Sales Hub customers. I will keep this channel updated on the progress there. 

I understand your frustration, so let me try to give a few insights into the decision:

I think we can all agree that scoring properties needed quite a bit of work:
https://community.hubspot.com/t5/HubSpot-Ideas/Major-Improvements-Needed-for-Hubspot-Scoring/idi-p/1...

The work required to tackle those issues above and make scoring properties more insightful, powerful, performant, and reliable while at the same time guiding and helping each marketer or sales rep was too much of an ask for a single tool. Thus the need for us to rebuild and rethink. 

I completely empathize with the fact that business processes rely on these existing properties. That's why we're giving customers approximately eight months' notice to ensure a successful transition. For those Sales Hub customers, once we enable lead scoring, we can also re-evaluate a longer deadline given access to Lead Scoring was delayed. @CSilbaugh12  once you get access, I would encourage you to try it. It should simplify the lead scoring process, make it much easier to build scores, give you 10x more insights as to why someone got a score, and more. 

In order to separate fit & engagement scores and show you a 2D model of the score, it meant also that transitioning a score 1:1 wouldn't be possible. Our team opted for better scores vs easier migrations. Given scores should be reviewed and updated often we still believe this is the right approach. We're happy to help you migrate as well if needed once you get access. Feel free to reach out at abustos@hubspot.com  

[ajacks228]

Hi @Julienv17 ! I'm sorry to hear about your recent issues with migration to the new lead scoring app, if you head to help.hubspot.com you should be able to file a support ticket for this issue. I hope this helps!

[Monika_Journy]

Lead Scoring is a fundamental function for commercial teams so it is great to see the improvements. With an easy plug in to Journy.io, you can take the lead scoring to another level. We aggregate all your data available, crm, intercom, zendesk, stripe, ect and create Health Scores for each account so you know which account is a good fit, which one is ready to expand and which one is at risk of churn. All you need to do it to integrate Journy.io app directly from HB marketplace and provide us with customer fit, expansion and churn signals per customer segment. We will create Health Scores that will help you become proactive with your customers, close more deals and improve retention. 

Let me know if you need any help! Happy to show you how it works.