HubSpot's New Lead Scoring: Your Guide to the August 2025 Update

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Have you heard? We're making lead scoring more powerful and intuitive. If you're currently using scoring properties, this post will walk you through everything you need to know about the transition and the enhanced capabilities coming your way.

​​Let's dive into the details of these changes and what questions you might have.

1. What’s happening?

On August 31, 2025, scoring properties will be replaced with new scoring tools. But don’t worry, new and improved tools are here to take their place:

• Marketing Professional and Enterprise customers can now create scores using the Lead Scoring tool, which features more advanced logic and actionable insights.
• Service Hub Professional and Enterprise customers can build health scores inside the customer success workspace, which features easy categorization and insights.

2. Will scores be migrated from one tool to another?

Although the two tools share some similarities, the new scoring tool significantly surpasses the old one, making migration quite challenging.

3. Is this being communicated more widely?

We have sent out the prod-notify as a way to alert customers right away and give them 8 months to migrate. We are working with the properties, lists, reporting, and workflows teams to also add an in-app banner for any assets using those scoring properties

4. Can you clarify the timelines?

May 1: The ability to create new custom score properties will be disabled. Customers will no longer be able to go to settings > new properties > and select the score field type.

August 31: Existing scores will no longer be updated as records meet any of the scoring rules or criteria that were set up. For example, if someone is meant to have +5 for a specific e-mail open, the record won’t update and any subsequent assets like a workflow that uses a change in property, will not update

Q4: Scores will periodically be deleted from customers' portals if they’re not used in an asset. If you don't use them in an asset, those scores will stop updating, and a message will let you know. 

5. How can I tell if my score is being used?

You can also go to settings > Contact / Companies / Deal properties and filter by ‘Score’ under ‘Field Types’. Here you can also view the ‘Used In’ column to see where a score is being actively used.

 

6. Will we have the ability to refine engagements by "number of times" in the new lead scoring experience?

The ability to score by # of times and the time of an event is coming in February!

Want to learn more? Check out our Academy Course for Lead Scoring and our Lead Scoring Knowledge Base Article! 

If you're looking to see how to build a lead score check out our Community Champ Casey's post on LinkedIn. She also has an amazing Lead Scoring series going on, go check it out!

We hope this has helped answer some of your questions about our new lead scoring tool, we can’t wait to hear from you!