[HubSpot Connect] - October’s New Integration Roundup

[Product-Updates]

Take a moment to step back and check out all these incredible new integrations within HubSpot Connect, including: Swoogo, atEvent, WorkCast, BrightTALK, and TwentyThree.

Swoogo

Swoogo is event management software that connects your event and marketing data by syncing Swoogo registrations with HubSpot. This integration allows you to add new records, compare existing records, and update lead’s registration history directly into HubSpot.

Why is it important?
Swoogo helps marketers and sales teams better understand the results of their marketing campaigns, their channels, and their audiences to better tailor future campaigns. Because Swoogo incorporates simple and intuitive functionality, it’s never been easier to GSD.

How does it work?

• This update is live for all HubSpot users
• The integration is free for HubSpot customers who also have Swoogo
• Set up the integration here
• If you need more support, contact them by emailing support@swoogo.com

atEvent

atEvent is an event intelligence program that helps optimize your event marketing strategy and measure your ROI. With this integration, your teams can connect about key prospects as they arrive by automatically populating atEvent with pre-registered attendee information from HubSpot’s registration pages.

Why is it important?
Your marketing and sales teams will have the ability to acquire event lead information and sync it automatically into HubSpot, on or offline so you’ll never lose a lead again. Get rich interactional data and detailed event insights so you can reach your marketing goals.

How does it work?

• This update is live for all HubSpot users
• The integration is free for HubSpot customers who also have atEvent
• Set up the integration
• Customers can reach out to them for support

WorkCast

WorkCast is an online-events platform that provides perfectly branded and highly interactive webinars, webcasts, and virtual events. With this integration, you can automate entire webinar workflows and live stream directly in HubSpot.

Why is it important?
WorkCast helps marketing and sales teams convert audience members into customers. Aim for higher webinar attendance goals by embedding live and on-demand broadcasts directly on a HubSpot page and automatically creating registration and confirmation pages, emails, and calendar files.

How does it work?

• This update is live for all HubSpot users
• The integration is free for HubSpot customers who also have WorkCast
• Set up the integration
• Customers can reach out to them for support here

BrightTALK

BrightTALK is a technology media company that provides webinar and videos solutions. With this integration you will have the ability to create lists, workflows, and alerts based on prospects’ content engagement and choose over 50 data points to segment, score, and nurture them.

Why is it important?
BrightTALK helps marketing and sales teams acquire the attention of B2B buyers and inspire lead generation. Through expanding the reach of your webinar programs with targeted recommendations and a community of 7 million professionals, you’ll increase demand in no time.

How does it work?

• This update is live for all HubSpot users
• The integration is free for HubSpot customers who also have BrightTALK
• Set up the integration
• Customers can reach out to them for support here

TwentyThree

This update brings TwentyThree’s new webinar solution into HubSpot. With it you can analyze webinar engagement data to see what viewers are interested in and how they’re engaging. You can see this information on the contact timeline, along with; which prospect/customer signed up, viewed, engaged, didn’t watch, and the questions they asked during the webinar.

Why is it important?
TwentyThree helps marketing and sales teams improve webinar performance by giving you control over every aspect of design, from landing pages to emails. Also, by tailoring targeted smart lists, triggers, and workflows to your viewers, your lead conversions will grow.

How does it work?

• This update is live for all HubSpot users
• TwentyThree offers a special promotion if you are a HubSpot customer or involved in their Partner Program
• Set up the integration
• Customers can reach out to them for support by emailing support@twentythree.net