Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

[Heads Up] We’re Changing the Name of the HubSpot Owner Property

We’re changing the name of the HubSpot Owner property to reflect the type of record the user actually owns. For example, HubSpot Owner on your HubSpot contacts will become “Contact Owner,” “HubSpot Owner” on companies will become “Company Owner,” and so on.

Why does it Matter
Just like our customers’ businesses, the HubSpot platform is growing. Oftentimes, growth brings complexity. As a part of our commitment to our customers, when that complexity arises, we make changes to simplify and clarify the impacted HubSpot features. This update is a great example.

Almost a decade ago, when we first created the HubSpot Owner property, the contact record was the only object in town. One object type, one HubSpot Owner property, no confusion.

Fast forward to 2014, when we launched HubSpot CRM, and two new “HubSpot Owner” properties were introduced: one on companies and another on deals. Soon, we’ll have another object: tickets. A ticket has an owner too. As we continue to grow, more objects will inevitably arise.

Plain and simple, having almost half a dozen properties with the same name is confusing, especially with new features on the way that combine objects in new and exciting ways.

With that in mind, this change simply makes “HubSpot Owner” more clear and descriptive. No back-end impact; just an aesthetic update aimed at taking a bit of headache out of our users’ day.

How does it work?
The following properties will undergo the following name changes:


Note: This is purely a cosmetic change. The internal values of all of these properties will remain the same - meaning that no lists or workflows based on these properties will be affected, nor any integration mappings.

Who Gets it?
This change will take effect in all portals on Tuesday, May 8th. All portals will see a dismissable in app banner until May 8th giving them a heads up on the change.

What language is it in?
All languages supported by HubSpot.